However, Haden Polseno-Hensley, co-owner of Red Rooster Coffee Roaster, whose Ethiopia Kayon Mountain scored 93, pursues a business model committed to organic certification. He observed that organic-certified coffees are often of higher quality than those not certified. He says, “When we started in 2010, we were 100% organic. This was based on philosophical choice, but also marketing strategy. Large grocery store chains, especially ‘lifestyle’ chains, want organics. They want to press the ‘easy’ button when it comes to showing their customers that they have quality goods. Ethiopia is a strange bird, though. While it may be true that most Ethiopian coffees are de facto organic, we’ve actually come to find that the certified coffees are often of a higher quality. Is this because the producers are more attentive to cultivation and processing since they are paying for certificates?”
Unless you're a total geek, keeping up with the very latest in coffee tech can be a bit difficult, but we can't talk about Fort Wayne—perhaps the last place you were expecting to be talking about, right now—without talking about the fact that the city, better known as the birthplace of the Frigidaire, is also home of the Modbar, currently one of the hottest names in espresso extraction—so hot, in fact, that the company managed to attract La Marzocco as an investor and distribution partner. These days, Modbar founding partner Corey Waldron has gone back to his barista roots with this roaster/café operation, located just above the confluence of the three rivers that meet here at the heart of the city. (It's not just a thing that happens in Pittsburgh, you know.)
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For the first time we allowed ready-to-drink, cold-brewed, pure black coffees into consideration for the Top 30. Two superb cold-brewed, bottled coffees made the list, the Bird Rock Red Bourbon Honey-Processed Cold Brew at No. 17 (94 points) and the States Coffee Reserve Cold Brew (from a Tanzania single-origin coffee) at No. 21 (also 94 points). For more on the cold coffee trend see our report Cold-Brewed Black Coffees: Quality in a Can.
Meet our head roaster & competitor in this weekends US Coffee Champs qualifying event held in New Orleans, Franklin Ventura @rookiedrumer ——————————————— Franklin on why he’s competing: “It’s an opportunity for me to learn more about coffee, learn how our industry is growing in knowledge, and a chance to put us out there as a company and myself out there as a roaster in this industry.”
We tried the light roast. It was light, but with just the right amount of flavor for us. It would be best to drink it straight. Other customers found it too bland and preferred mixing it with other roasts to give it more body. This coffee also has low acidity. Another pro is that it is very affordable. Because of this, we rate Subtle Earth Organic Gourmet Coffee with four out of five stars.
So of course they cost more than mass-produced, mass-roasted, mass-distributed coffees that you can buy on supermarket shelves. They are a completely different class of product, with a different cost analysis. Coffee doesn't cost more just because it's organic. It costs more because more human time, care, and attention went into it. And that time and care shows up in every cup, and is worth every penny.
Available online in five-pound bags or at various locations in bulk bins, this organically grown Guatemalan coffee is produced by mainly Mayan farmers in the Department of El Quiché. Equal Exchange is a co-operatively owned business founded in 1986 focused on sustainability and social responsibility. Visit www.equalexchange.coop or call 774-776-7389 for more information.
There is no beating around the bush with this brand. When you buy Death Wish, you know exactly what you are getting: a higher dose of caffeine than your body should need, like ever. There is a market for robust coffee out there, and these guys are there to cater to those caffeine-heads. The brand has all the right certifications, including FairTrade. And despite using robusta beans, they have managed to keep the taste at least tolerable, which is quite an achievement.