Coffee grown in the sun in fertilized fields produces more seeds (coffee beans) more quickly than coffee grown in the shade, but coffee grown in the shade produces a higher quality coffee with a better flavor. Growing coffee in the sun not only requires the use of fertilizers, but has led to wide-scale deforestation and habitat loss for wildlife species. Coffee grown in its traditional forested setting creates valuable habitat for many bird species. 
Now, to muddy the waters, when coffee experts talk about a coffee’s “acidity,” they are actually referring to the flavor notes of the brew, not the acid content. A coffee’s acidity is generally used as a term that indicates the quality of the bean. For example, beans grown at high altitude are often described as being acidic due to the bright, vibrant flavor notes they give.

I love this coffee but the bag that I received was mislabeled. The barcode sticker was indeed for the EE Love Buzz, but the bag itself was a different Equal Exchange blend (e.g. the right brand, but not Love Buzz). I kept it because coffee is coffee and in terms of flavor profile wasn't so far off (although according to the packaging it was clearly not what I ordered), and it seemed like a warehouse error - then it happened a second time! Anyway, it's still a great deal for a good more ethical coffee choice...
My favorite coffee of the year is Kickapoo Roasters Supernova Blend. I found it and decided I need look no further for a rich, mouth-filling cup. They say it is for people who like chocolate, which many people who like coffee do, and I am decidedly less interested in beans that come from Central America-type terrains, so it probably wouldn’t align with your tastes. But it is so good.
Made from hearty Indonesian beans, these medium-roast coffee pods have deep and woodsy notes that are nicely balanced out by a fruity berry flavor and nice bright acidity. Reviewers describe this blend as their go-to single-serve morning roast because of its smooth, rich, "down-to-earth" flavor without any bitterness. These pods are compatible with any Keurig single-serve coffee machine. 
If you are just looking for a smooth, non-acidic coffee you will probably like this. If you are anything of an aficionada, like African coffee, or Ethiopian in particular, are looking for those distinctive notes, the chocolate flavor for which Ethiopian coffees are known.... you will not find it here. I am glad, that at this juncture I am not in the same place I was when I got the poor roast from coffee bean direct. i do have a good option, know where to find a nice Ethiopian. I just have to accept paying more, or maybe get it less often :( But in my opinion the Coffee Masters Gourmet Coffee, Ethiopian Yirgacheffe, Whole Bean, 12-Ounce Bags (Pack of 4) is vastly better.
No study we have seen links prepared or brewed coffee, including espresso, with significant levels of contaminants. Typical is a 2008 Australian study which meticulously tested a wide range of coffee beverages purchased randomly in the Australian food service market and found that “there were no detectable levels in any of the coffee [beverages] sampled. This included all 98 pesticide residues, 18 PAHs, beryllium, mercury and ochratoxin A.” The key findings summary concluded that “The overall levels of chemical contaminants identified in this survey are generally considered to be low and are consistent with those reported in other comparable surveys both in Australia and overseas.”
Something that kept coming up in our research was “conscious consumerism,” or awareness of the impact your coffee makes on the community, environment and overall quality of life of those who harvest and grow it. Campaigns for products free from animal testing, bee friendly pesticides, compostable packaging and sustainable farming are all part of conscious consumerism.
There is no beating around the bush with this brand. When you buy Death Wish, you know exactly what you are getting: a higher dose of caffeine than your body should need, like ever. There is a market for robust coffee out there, and these guys are there to cater to those caffeine-heads. The brand has all the right certifications, including FairTrade. And despite using robusta beans, they have managed to keep the taste at least tolerable, which is quite an achievement.
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