From small farmer co-ops in Latin America. A product of Equal Exchange. Certified organic by Oregon Tilth. Our Commitment: To pay a fair price to the farmer; To trade directly with democratic cooperatives; To offer pre-harvested credit to aid farmers throughout their growing season; To develop long-term trade partnerships; To support sustainable and shade grown farming practices. We are committed to these principles on 100% of our coffees, teas, cocoas & chocolate. Farmer as Equals: Equal Exchanges is much more to us than just a buyer of our coffee. We see you as a partner who treats farmers as equals. You share our commitment to growers and to the land, and are helping us create a better future. Our Quality: Equal Exchange, a worker-owned Fair Trade organization, has been offering gourmet sustainably grown coffees since 1986. Because of our close relationships with farmers, we get their best beans. We then roast our coffees in small batches to bring out their best characteristics. But our commitment to quality extends beyond the beans to include the quality of life of the farmers with whom we work. We hope you will enjoy this coffee brought to you pride by Equal Exchange and our small farmer partners in Latin America, Africa and Asia. Fair Trade at Work: Much of the world's coffee is grown by small farmers, purchased at negligible prices by middlemen, and then brought and sold on a commodities market thousands of miles away. Equal Exchange provides an alternative by working directly with small farmer cooperatives, helping to build pride, independence and community empowerment. With the added income and stability provided by this relationship, farmers can make improvements in their own lives. Women's leadership development in Guatemala, eco-tourism projects in Nicaragua, savings and loan projects in Mexico - these are some of the most vivid examples of the benefits of Fair Trade.
In the test, I took into consideration that people have a variety of coffee preferences. Some like a classic French Roast, meaning lots of dark, toasty notes with a full body and robust (slightly burnt, IMO) flavor. More recently, coffee trends have tended toward the lighter, brighter, fruity end of the tasting spectrum, with a fair amount of acid and berry notes. We aimed for a medium roast, which would theoretically appease a variety of tastes and hit in the middle of this spectrum. Still, we picked three different coffees as our favorites so we could cover the spectrum of coffee flavor preferences. In general, we were looking for coffees that tasted nuanced in flavor, not simply burnt or watery. Hints of chocolate, berries, nuttiness, and round, creamy mouthfeel were ideal. We wanted a coffee that would taste good black—and also hold up to added milk.
There were two surprises at the bottom of our list, Starbucks and Maxwell, which ranked lowest for brands you know, as well as our overall list. These two coffee giants both received bad scores in taste and finish categories. Comments included “overly acidic,” “slightly burnt” and “basic.” Both costs were below average per ounce. Maxwell was the least expensive coffee that we tested at $.23 and Starbucks ranked in the middle at $.55.
To be honest, my expectations were low for whatever “affordable” coffee Whole Foods might offer, and I was a bit reluctant even to include it under the umbrella of regular grocery stores (despite the company’s recent “Yes, we have sales!” ad campaign), but here I stand both corrected and impressed. 365 Everyday Value is the Whole Foods Market store brand, which markets products fitting the Whole Foods ethos, at least aesthetically—don’t assume it’s organic!—at regular grocery prices. A 10-ounce bag of ground coffee costs $5.99 at the Gowanus Whole Foods in Brooklyn, making it the cheapest bagged coffee here per-unit and decidedly on the cheap end per-pound. Pleasant Morning Buzz is a Vienna roast-style coffee, a dark roast just shy of a French roast style, which gives the coffee a heavy, bittersweet flavor that’s easy to sip on for a black coffee drinker. As a rule, darker roasts do not microwave as well as lighter roasts, and this coffee is no exception—get it while it’s hot or pour yourself a new one.
The best dark roast was Koffee Kult dark roast. This 100% arabica coffee blend, sourced from Colombia, Guatemala and Sumatra offers a full body and rich option for your coffee palate. Our testers knew that this was a dark coffee roast by its strong aroma, but were pleasantly surprised by the woodfired taste. Most testers did call out the bitterness of this coffee, but pointed out that it didn’t linger and the acidity was enjoyable. Again, this winner is one of the most expensive coffees we tested at $.88 per ounce, but if you love the bold coffee taste, this is for you.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like knife sharpeners), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ’em) products and single out the most convincing. While we’ve written about the best coffee machines, found the best pour-over coffee setups and French presses in every material, and even asked baristas and coffee roasters about their favorite coffee grinders and coffee makers, here we’re rounding up the best organic coffee beans you can find on Amazon. (Note that reviews have been edited for length and clarity.)
Yo, products made specifically for mothers are the type of products I get the most hype about. Mommee Coffee was dreamed up during their founder's second pregnancy, because she was tired of having to settle for tasteless decaf and equally tired of feeling guilty when she drank full-caf brews. They design their blends to be safe-to-consume during every stage of motherhood, so they're low acid, chemical-free, fair trade blends that are as caffeinated (or non-caffeinated) as a mom requires: decaf, quarter caf, half caf, and full caf.