Certifications: Look for the sign that says the coffee is certified to be organic. Also, Fair Trade Certification is a good thing as it means that the coffee is manufactured while paying attention to the needs of the local farming community. If it is Kosher certified, on the other hand, it means that it complies with the Jewish religious dietary laws.
However, I would say that this coffee in no way compares. I read the bag, revisited the site to see if it is a blend. It is not described as such, but I doubt that in a blind taste test anyone familiar with these coffees would identify it as Ethiopian, or even African. I does not have the choclatey undertones or floral scent In many ways it reminds me more of Kona (i live in Hawaii, and have ready access but do not like Kona coffee; mild, smooth but non-descript, in my opinion. It is, however, everywhere here and part of the reason we do not get nice varietals from other lands). For me, this coffee is a big disappointment.
Having one of the East Coast's best roasters representing your state is very nice, and we're super happy for North Carolina and everything, but it's fascinating to see that decades on, Counter Culture, now every bit a national brand, still pretty much dominates the regional scene. Apart from Friday cuppings—always open to the public—at training centers in Durham and Asheville, you won't find Counter Culture coffee bars, which is okay, because it turns out that some of the state's top shops—for instance, the twin locations of Jubala Coffee, next door in Raleigh—act as terrific brand ambassadors.
Am now on my second or third Kilo of Kick Ass...... After first finding Kick Ass, I continued to try other coffees and roasts in a search for "my preferred coffee". I still have other coffees yet to try, but have tried quite a few different high rated coffees... Some were good and some I gave away.... I do know what I want now in a coffee and roast... I want it all !!!! Now is that too much to ask ????? I grind my own beans and use a good brewer with no burner to scorch my coffee.... Kicking Horse is the only coffee that I keep coming back to.... I will tell you that so far I am torn between two favorites...... And they are both Kicking Horse Coffees !!! .... 454 Horsepower and Kick Ass...... The Kick Ass has a far superior body, while the 454 ... full review