However, Haden Polseno-Hensley, co-owner of Red Rooster Coffee Roaster, whose Ethiopia Kayon Mountain scored 93, pursues a business model committed to organic certification. He observed that organic-certified coffees are often of higher quality than those not certified. He says, “When we started in 2010, we were 100% organic. This was based on philosophical choice, but also marketing strategy. Large grocery store chains, especially ‘lifestyle’ chains, want organics. They want to press the ‘easy’ button when it comes to showing their customers that they have quality goods. Ethiopia is a strange bird, though. While it may be true that most Ethiopian coffees are de facto organic, we’ve actually come to find that the certified coffees are often of a higher quality. Is this because the producers are more attentive to cultivation and processing since they are paying for certificates?”
After taste-testing thirteen different varieties of ground coffee widely available for purchase at a chain grocery store, the winner for a solid cup were Maxwell House. In terms of flavor and cost, it ranked highest overall, though it did lose points for not being very good to microwave. Still, at $5.83/lb, it's cost efficient enough to just make another cup of coffee.
With this Colombian grown organic coffee in a K-cup, this is the perfect caffeine fix that can stimulate the senses. Similar to other dark roasts, you can expect notes of dark chocolate in this coffee. The beans have been through a long roasting process, which also means that the acidity is reduced. There are also toasted notes with the aftertaste of this coffee, but you do not have to worry since it does not have a pronounced bitterness.
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