“Had my first cup of Jo this morning. This coffee is smooth and bold, not bitter at all. It’s hard to find a ‘clean’ decaf that tastes good. I hate to drink regular decaf that’s decaffeinated using harsh chemicals. There are not many decafs out there that are decaffeinated using the Swiss water process [like this one is]. And even better is that the coffee is organically grown. This Jo is really good, and I’ll be buying more.”


Equal Exchange Organic Coffee prides itself on being Fair Trade, and for good reason. They do a lot of outreach and connection with their farmers to make sure they are well taken care of and everything is on the up and up. Currently, their breakfast blend coffee sits at 4.4 stars, along with an Amazon's Choice badge. So Amazon seems to approve of them, enough to recommend them outwardly. Let's see if we can find out what's so good. 
But that also means finding the best coffee brand for you can be a long, laborious process of trial and error. If you are a beginner, check out our reliable but short guide to find the right coffee grinds/blends for you. And if you are a seasoned veteran who just wants to explore some new mixes, then head straight to our list of some top rated Coffee blends available online. And if you are in a hurry, check out our handy comparison table!
One of the main advantages, when you get the Peak Performance High Altitude Organic Coffee, is the fact that it is USDA certified organic. So, you really can’t expect anything better than this. Besides, one of the things that turn a regular cup or organic coffee into a better one is the fact that the coffee has a single origin. And this is exactly the case of the Peak Performance High Altitude Organic Coffee.
On a personal level, I am a die hard black tea drinker and have had trouble not only finding organic black tea where I live... but also a company that is not green washed. Not only have I found an organic black tea that I love the taste of but also there is a variety of black teas I can choose from! Doing my research I have also found that this company has integrity in addition to simply having great products. On a professional level I started in a catering/food services posi...tion which I switched over to Equal Exchange coffee and I am constantly and consistently getting compliments on my coffee service being the best they have had, and have had customers that choose me over the local competitor for breakfast events. I am sold on the quality of this product, which is a game changer in my business, and the model is great for my conscious at the same time.

Here is the absolute best kind of roaster—relentlessly focused, but also accommodating to the curious public. Working from an industrial section of the city's northern fringe, one of the state's top operations offers Friday public cuppings, and tries to keep its door open as much as possible. Should you prefer more traditional café surroundings, that's fine—Blanchard's supplies shops around town, including a sparkling café counter in the lobby at Richmond's stylish new Quirk Hotel.


The Newman’s organic coffee is decaffeinated using the natural water process. Packed with the retro designed K-Cups, it provides a strong yet smooth taste with no unpleasant aftertaste. This coffee is a great solution for all of you who are searching for the perfect medium roasted decaf coffee. You will enjoy its refined yet bold aroma with no artificial additives.
Once purchased, the most important factor for brewing your own coffee is the freshness. It’s not a question of if your coffee will go bad, but when. When making your first cup of coffee in the morning most people would agree that making it quickly and easily is the key, which is the biggest benefit for ground coffee, but you may be sacrificing freshness and taste for convenience.
Tiny Footprint was founded in 2010. It’s the first Carbon Negative coffee company and they have some pretty sweet math to show they don’t make any unsavory impact on the Earth. One pound of coffee equals a nice donation from Tiny Footprint to support the Mindo Cloudforest region in Ecuador. They’re contribution to preventing deforestation outweighs their carbon footprint from coffee production. 

Mushroom coffee is widely praised for its health benefits, and Four Sigmatic Mushroom Coffee with Lion's Mane and Chaga is among the best of them. This certified organic coffee is brewed to support creativity and focus, as well as boosting the immune system. Even though each cup contains two mushrooms, the brew tastes just like ordinary coffee and has garnered rave reviews all over the web.

New England Coffee was the dining hall coffee at my New England college—a bit on the nose, but a strong choice. Like Green Mountain coffee, New England Coffee locates its mythology north of Connecticut; its packaging includes a covered bridge, horse-drawn carriage, red barn, mill race, and church steeple in a landscape painted à la Grandma Moses. I hardly noticed I was drinking my pour-over cup until it was half gone, which is, unexpectedly, high praise for a cup of coffee. Like inexpensive wine, inexpensive coffee is best when its flavor is innocuous. A hint of sour coffee stomach waits in the wings, but with a hearty breakfast alongside, New England Coffee is a safe and delightful option.


New Shopping Options It may be interesting to read about highly rated coffees, but it’s also exciting to purchase and enjoy them. To that end, Coffee Review is always looking for ways to advance its mission “to help consumers identify and purchase superior quality coffees and, in the process, help drive demand and increase prices to reward farmers […] May 10, 2019 | 0 Comments
Back in the day, preparing coffee is a time-consuming and complicated task. Today, it has become a lot easier, especially with the introduction of innovative coffeemakers, including the one from Keurig. With the latter, you can use revolutionary K-cups to prepare your coffee quickly and without guesswork, guaranteeing consistent and delicious taste.

Ethiopia’s Yirgacheffe is the town where the cultivators grow coffee beans that are popular for its dense, rich taste. Also, the acidity of this Arabica beans is quite great which its rivals find hard to deliver. Additionally, there are the many fruity notes along with the hints of dark chocolate. Apart from that, the Yirgacheffe organic coffee has a major amount of caffeine that a back palate person would cherish.
A great big thank you to Taber @fancyandstaple for having us out Saturday evening! We had a wonderful time seeing and serving you all coffee. We appreciate the opportunity to have been a part of such an artistic and lively night with so many other local makers like @fortwaynerising @madanthonybrewing @bloominbrewtique @birdandcleaver @thepoemmarket @slinsenmayer and #belleandthestrange ...and now you can pick up 12oz bags of Conjure Coffee @fancyandstaple !
This coffee was pleasantly surprising. I usually like extra bold coffees, and they comprise the majority of my K-Cup purchases. But this coffee is a medium roast. Under normal circumstances, I probably would not have purchased it. But the store was out of my usual brand/flavor so I decided to try it. Wow! This is a great coffee! Rich flavor without any bitterness. I will happily add it to my favorites list. I will definitely purchase this again, and again and again!
Bold but smooth – this is what you can expect in this product. It is an extra-bold medium roast, which is why it offers the best of both worlds. It is made using beans that have been sourced from Indonesia and Latin America. In terms of its flavor profile, it has moderate acidity, full-body, and a well-rounded finish. It is made using 100% Arabica beans. Lastly, when it comes to compatibility, the manufacturer notes that it is compatible with Keurig 1.0 models.

Promising review for the Original blend: "Every so often, you come across a company that builds their products for the right reasons: 1) to make money (of course), 2) to make the best possible product on the planet without taking shortcuts, proving that quality is their priority, 3) to make the world a better place by enhancing the lives of others. Most companies stop at the first reason, but Bulletproof embodies all three. Everything I have tried from Bulletproof is top notch, and some of the best possible products on the planet." —Storm
We are using a Fair Trade certified green coffee, but we do not participate in the Fair Trade system. We have our own program called "Sharing Certified." Check it out here. We are a family of coffee growers ourselves, and we only purchase specialty-grade coffee at a premium over the market from other growers whom we've had decades-long relationships with.
I bought this genuine Keurig product for my new 2.0 machine only to get a not compatible code when I inserted the pod into the unit. Called Keurig HQ as directed by the machine and they informed me that in fhe future be sure to check the pod box for a compatibility check mark to ensure it will work in my newer brewer. Not Best Buy's fault and they are a great source for these items at a really good price. Just be sure you know what type of brewer you have and check for the check on the box.
From small farmer co-ops in Latin America. A product of Equal Exchange. Certified organic by Oregon Tilth. Our Commitment: To pay a fair price to the farmer; To trade directly with democratic cooperatives; To offer pre-harvested credit to aid farmers throughout their growing season; To develop long-term trade partnerships; To support sustainable and shade grown farming practices. We are committed to these principles on 100% of our coffees, teas, cocoas & chocolate. Farmer as Equals: Equal Exchanges is much more to us than just a buyer of our coffee. We see you as a partner who treats farmers as equals. You share our commitment to growers and to the land, and are helping us create a better future. Our Quality: Equal Exchange, a worker-owned Fair Trade organization, has been offering gourmet sustainably grown coffees since 1986. Because of our close relationships with farmers, we get their best beans. We then roast our coffees in small batches to bring out their best characteristics. But our commitment to quality extends beyond the beans to include the quality of life of the farmers with whom we work. We hope you will enjoy this coffee brought to you pride by Equal Exchange and our small farmer partners in Latin America, Africa and Asia. Fair Trade at Work: Much of the world's coffee is grown by small farmers, purchased at negligible prices by middlemen, and then brought and sold on a commodities market thousands of miles away. Equal Exchange provides an alternative by working directly with small farmer cooperatives, helping to build pride, independence and community empowerment. With the added income and stability provided by this relationship, farmers can make improvements in their own lives. Women's leadership development in Guatemala, eco-tourism projects in Nicaragua, savings and loan projects in Mexico - these are some of the most vivid examples of the benefits of Fair Trade.
Providing low acidity and deep, rich flavor of milk chocolate with extraordinary notes of cocoa, caramel, and honey, Don Pablo K-Cups are made of high quality, 100% Arabica coffee. Produced with no artificial substances, with a beautifully designed package, these K-Cups are certified organic by CCOF. What makes Don Pablo coffee famous is the mentioned natural flavor character, based on the caramelization of the natural sugars, that provides an incredibly pleasant aftertaste.
For a mild roast that is something on the wild side, try out their Super Crema Blend, which is great for drip coffee or espresso. It’s packed with atypical notes of honey, fruit, and dried almonds, making it fall on the medium side of the spectrum but with more taste than a typical Folgers pack, by far. Over 120 years of dedication to the art of coffee can’t take coffee lightly.
The important factor to consider with your coffee source is the processing procedure in the location from which it came. For example, coffee beans that are sourced from Ethiopia or Brazil are processed naturally and result in bold and fruity flavors. Africa processes their beans in a washed process that produces more well-balanced and complex flavors with noticeable acidity when roasted. On the other hand, coffee that is sourced from Central and South America tends to be more expensive due to the processing method that reduces mold on the beans.

I try to eat & drink all-organic whenever possible, including my coffee, in order to avoid ingesting toxins. Certified organic coffee (in this case, certified by QAI--Quality Assurance Intl.) is grown & processed w/o pesticides, herbicides, fungicides, chemical fertilizers, & other potentially harmful chemicals. So, Newman's Own 'Organics' Coffee is my daily 'go-to' coffee. I like the flavor of this 'Newman's Special Blend Medium Roast - Extra Bold' organic Arabica coffee. It's smooth, rich, hearty, & full-bodied, not bitter & not too acidic. It produces a pleasing aroma every morning from my Keurig B70 Platinum coffeemaker. I don't use any sweeteners, but I do stir in some Organic Valley Heavy Whipping Crème. Mmmm! You do sacrifice some freshness & flavor for the convenience of K-Cups vs. grinding your own beans. But the extra time & mess of coffee grinding are luxuries I can't afford in the rush of weekday mornings. One negative, & the reason for just 4 stars instead of 5: I do find that I sometimes get a stale box of K-Cups, even when the future 'best buy' date on the bottom of the 18-pod box is up to 20 months away, as was the case just last month w/a carton stamped w/an April 2019 'best buy' date. The distributor is Keurig Green Mountain. One wonders just how this coffee is initially stored, then transported, & then finally stored again after it arrives at Best Buy's facilities. For my part, I always keep the K-Cups stored in a cool, dry place, as recommended.


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The best light roast and whole bean coffee was our top pick, Verena Street – Mississippi Grogg. The office chatter surrounding this taste test made it a staple on the office shopping list and is now in the rotation of coffee blends brewed. Receiving the most eight, nine and tens across the scoring board, people loved the natural hazelnut flavor found in the roast.


Also try Texas overfloweth with worthy coffee roasters and shops right now, from Amarillo, way up in the Panhandle (Palace, Evocation) to Longview (Silver Grizzly Espresso) to San Antonio (Local) to McAllen (Reserva) way the heck down in the Rio Grande Valley, and you will typically find them taking the craft as seriously as you might expect in a state that perfected the art of, say, barbecue, or the breakfast taco. (Road trip, anyone?)
So of course they cost more than mass-produced, mass-roasted, mass-distributed coffees that you can buy on supermarket shelves. They are a completely different class of product, with a different cost analysis. Coffee doesn't cost more just because it's organic. It costs more because more human time, care, and attention went into it. And that time and care shows up in every cup, and is worth every penny. 

In a nutshell, organic coffee is made from beans that are grown in uncontaminated soil without the use of synthetic fertilizers or pesticides. Standards may differ from country to country but the difference is usually on how much of the final product came from organic sources. In the U.S.A. for example, the FDA requires 95% of the coffee to come from organic sources to be classified as “Organic Coffee” regardless of where it came from.
The organic rainforest blend coming in on swift winds from San Francisco Bay Coffee represents a tasteful mixture of medium roasted Arabica coffee beans. The lush taste here is thanks to enriched citrus notes. This is a certified organic coffee produced in Guatemala, Colombia, Mexico, and Indonesia. Made from carefully selected beans and sealed fresh in K-cups, to provide the exclusive quality taste.

However, I would say that this coffee in no way compares. I read the bag, revisited the site to see if it is a blend. It is not described as such, but I doubt that in a blind taste test anyone familiar with these coffees would identify it as Ethiopian, or even African. I does not have the choclatey undertones or floral scent In many ways it reminds me more of Kona (i live in Hawaii, and have ready access but do not like Kona coffee; mild, smooth but non-descript, in my opinion. It is, however, everywhere here and part of the reason we do not get nice varietals from other lands). For me, this coffee is a big disappointment.


But that isn't the only good thing about Monsooned Malabar Coffee. Its beans also create a light, smooth roast that can be enjoyed at any time of day. It doesn't taste bitter at all, and it won't sit heavily in your stomach. You can drink it in the mornings without fear that it'll make you feel sick by lunchtime; you can drink it in the evenings without worry that it'll keep you awake.
This famous roaster is trying to change the game of specialty coffee. Blue Bottle is all about customization and gives you full control over your coffee choices. As a part of their subscription, you can choose what coffee you want and how much of it you want. You can select a half bag, single bag, double bag or even a triple bag and have it delivered every week, two weeks, three weeks, or once a month. If you want full control over what you get and how often you get it, Blue Bottle is the way to go.
This was my first time purchasing Newman Own's brand coffee. I was impressed with the high reviews found online from various sites that I picked up a box. The coffee has nice smooth flavor but bold enough to give you that boost to revive you from sleep. I have already used half the cups and none have had any issues in the Keurig. No grounds in the bottom of my cup and punctures without fail. I will be buying this brand again.
Randy Lint, of Big Creek Coffee Roasters in Hamilton, Montana sent us an Ethiopia Gedeb Halo Beriti (94) that is certified organic at origin, but is not labeled organic. While Lint has been a certified organic handler in the past, he has found the cumbersome process of certifying his roastery not worth the cost, though he is still committed to the associated practices. He says his local customers trust his sourcing, and his business is successful without offering the added reassurance of certification. Nevertheless, Lint acknowledges that this might change as his roastery grows.

Single serve coffee maker is for you if you consume 1-2 cups of coffee daily. Coffee pods are really expensive (around 1$ each) and generate massive amounts of plastic waste each year. My personal best is Nespresso Vertuo by Breville. The machine automatically identifies the right amount of water from the pod, no heat up time and just looks good on the counter. Check out all the Nespesso and Keurig coffee makers.


Real Good Coffee Co. brings USDA Certified Organic K Cups to the masses. It’s a dark roast that’s bold and comes from a single origin. The Sumatra beans bring unique notes of bell pepper, cedar, and a lemony finish. Real Good Coffee Co prides themselves on creating where other competitors are lacking. Think of a taste similar to Green Mountain or Pike Place roasts.
Healthy Coffee Rule #2) Coffee Grown At High Altitude Is Better. Why? Because the higher the altitude the coffee is grown at, the denser the bean. You may have heard the term "Strictly Hard Bean" (SHB) which denotes an especially dense, high-altitude coffee. This Peak Performance Organic Coffee grown in the Guatemalan Highlands is a perfect example of this. This higher elevation bean is more dense and thus of a higher quality grade. High Altitude Coffee also tends to have more antioxidants!
Most of the beans touted on this list are whole bean; you must grind them yourself or go to a coffee grinder. While inconvenient for some, the benefits of buying whole bean are plentiful. When you grind the beans daily it releases oils, keeps them fresh, and it allows you to chose the coarseness of the grind. A coarse grind will not capture as much flavor profile as a fine grind. The difference in the grind denotes an espresso from a Turkish coffee or latte for example.
Subtle Earth Organic Gourmet Coffee was started by Don Pablo coffee growers and roasters, an arm of the Burke Brands LL.C. It is certified organic and Non-GMO by CCOF. This coffee is made from special Honduran beans from the Marcala region. No chemicals were used on said coffee beans. The coffee cherries were used as fertilizer in lieu of insecticides. Additionally, the farmers also practice vermiculture. In this process, worms are used to break down organic food wastes to become fertilizer, and plant peppers are used as repellents. The Marcala region in Honduras is a known producer of excellent beans. 
Sumatran Reserve by Green Mountain is made of 100% Arabica coffee, these single-serve K-Cups are famous for its exotical, lush, sweet taste and complex mixture of heavy aromas typical for Indonesian coffee. Dark roasted coffee used for the production of Sumatran Reserve K-Cups represents an extraordinary mixture of brown sugar taste and delicate spicy notes. These organic K-Cups packed in a beautifully designed box that symbolizes their eco-friendly production, are USDA, Fair Trade, and Orthodox Union Kosher certified.

Africa and Indonesia grow the world’s supply of robusta beans. These harsher and more caffeinated coffee beans cost less than arabica beans, as the Coffea canephora plant is hardier than the arabica bush and produces far more cherries at a younger age. Supermarket brands, instant coffee, and inexpensive coffee is almost always ground from this type of bean.
Revisiting the Andes: Coffees From Peru, Ecuador and Bolivia The three coffee-growing countries that range along the Andes south of Colombia — Ecuador, Peru and Bolivia — have rich and storied coffee histories. When Coffee Review last dove in to this region, with reports in 2010 and 2013, we found many impressively solid, softly balanced coffees in the Latin-American tradition — all produced from […] Mar 12, 2019 | 0 Comments
However, Haden Polseno-Hensley, co-owner of Red Rooster Coffee Roaster, whose Ethiopia Kayon Mountain scored 93, pursues a business model committed to organic certification. He observed that organic-certified coffees are often of higher quality than those not certified. He says, “When we started in 2010, we were 100% organic. This was based on philosophical choice, but also marketing strategy. Large grocery store chains, especially ‘lifestyle’ chains, want organics. They want to press the ‘easy’ button when it comes to showing their customers that they have quality goods. Ethiopia is a strange bird, though. While it may be true that most Ethiopian coffees are de facto organic, we’ve actually come to find that the certified coffees are often of a higher quality. Is this because the producers are more attentive to cultivation and processing since they are paying for certificates?”

Described by taste-testers as "nutty, earthy, smooth, and bold," these Sumatra Dark Roast pods from Starbucks are so bold in flavor that some reviewers claim they can actually be brewed twice to cut back on waste. Herbal and earthy, this single-origin coffee blend is not to be missed. These coffee pods are compatible with Keurig single-serve coffee machines.


This is my first purchase of this brand I couldn't be happier. The coffee is bold, smooth, and delicious! I love the ethical practices and committment to fair trade and organic production- the primary reason I purchased it. I will buy this again! However- noticed that EE did not have the 3 pack in stock recently. I had to go with another brand, but I am skeptical that it will taste as good. EE is pricier than most, but I think it's worth it. I may not buy it every time I need coffee, but it's certainly top of my list in the rotation.
The best light roast and whole bean coffee was our top pick, Verena Street – Mississippi Grogg. The office chatter surrounding this taste test made it a staple on the office shopping list and is now in the rotation of coffee blends brewed. Receiving the most eight, nine and tens across the scoring board, people loved the natural hazelnut flavor found in the roast.

We spent 42 hours on research, videography, and editing, to review the top choices for this wiki. Get your java fix every day without the sticker shock of an overpriced artisan latte by choosing something from our selection of coffee beans. They can help you customize your drinking experience, and we’ve included something for all palates, whether you seek the eye-opening and super strong or the milder and lower-acid varieties. When users buy our independently chosen editorial picks, we may earn commissions to support our work. Skip to the best coffee bean on Amazon.
Archer Farms is Target's in-house brand. This coffee is organic and fair trade, and I will say that it was one of the more memorable, flavorful coffees. It tasted fruity, floral, and a little acidic. It has a kind of funkiness to it. There were also some notes of bitterness at the end, however, that made me think it was slightly over-roasted, and just a hint of that dirty-water aroma coffees can sometimes have. This is a solid, flavorful option, though, with plenty of nuanced flavor that makes it worth buying when you're at Target.
Professional coffee roasters roast green organic coffee beans by heating them in a large rotating drum. After about 5 to 7 minutes of intense heat, much of their moisture evaporates and the beans turn a yellow color and smell a little like popcorn. After about 8 minutes in the roaster, the "first pop" occurs. At this point the organic beans have doubled in size, crackling as they continue to expand. Many roasters stop the roasting process after the "first pop". Not Starbucks! After 10 to 11 minutes in the roaster, the organic coffee beans reach an even brown color and oil starts to appear on the surface of the bean. At somewhere between 11 and 15 minutes of roasting, the signature Starbucks flavor develops in the organic beans. The "second pop" signals that the organic coffee is ready to sell under the Starbucks label.
As one of the few products we have reviewed, that comes in hermetically sealed pressurized cans; this brand deserves some applause. The package results in an intensely fresh coffee powder. And illy is an excellent option if you want the authentic Italian taste. Their products are certified ethical by DNV. The coffee blend contains 100% pure Arabica beans sourced from growers across the world.

This stuff is awesome, no kidding. It arrived with another brand I decided to try. I wanted side by side comparison. Both brand beans were oily, which means they are fresh, and both smelled great. BUT, this coffee here had a much more rich flavor, and was less money! This coffee has subtle hints of chocolate, but don't let that scare you away, it blends well for an absolutely awesome cup of coffee. Highly recommended.
A talented roaster first, but also on top of their café game (their in-house baker does some very good work), look for one of three beautiful shops scattered around South Dakota's largest city to sustain you through those long, Upper Great Plains winters. Fun fact—head roaster Andrew Fritz started out as a curious customer, slowly working his way up through the ranks at this relatively underrated operation.
It is a nice smooth mild and non-acidic coffee *BUT* it does not have the distinctive taste of Ethiopian, or any African coffee I have tried. I love African coffee. In fact, the only reason I am ordering coffee is that noone brings African coffees into Hawaii :( :( For many years I had Single Origin Coffees Tanzanian Gombe Reserve - Whole Bean 10 oz on subscription, but then they raised shipping to $30 making it impractical. I first tried Coffee Bean Direct Ethiopian Yirgacheffe, Whole Bean Coffee, 16-Ounce Bags (Pack of 3) which was either burned, or poor quality beans; tasted burned and left a bitter aftertaste. I had a similar experience with their Kenya reserve, and so with 10 pounds of bad coffee in my freezer tentatively tried a sampler Coffee Masters Around The World In Twelve Coffees Variety Pack, 1.5-Ounce Packets (Pack of 12) and was very impressed with the quality and roast, and so ordered several of their single origin whole bean. All of them were very nice and it has been my roaster of choice here (I have several of their ocffees on subscription) until the price hike.
Our suppliers import and roast only the finest Organic Arabica Coffee beans. After passing through stage after stage of careful discrimination, We ensure that our Organic Coffee beans come solely from the top percentage of the harvest. Our expert partners often travel to buy directly from handpicked Fair Trade estates. Our Organic Coffee beans are slow roasted in small batches, illuminating all the coffee's best qualities. For your enjoyment, our Organic Coffee is always roasted to order and delivered at absolute peak freshness.
Counter Culture was originally founded in 1995 and was one of the early leaders in the specialty coffee movement. Today, they focus on sustainability and quality and offer several different roasts that you can choose from. They have several different subscription plans available, but their most popular is the single-origin subscription, which gets you two 12 oz. bags of coffee with each shipment. With this coffee subscription you can have your coffee delivered to your door every one, two, three or four weeks.

This is loosely on the quality of storing your beans: if you’re a coffee connoisseur, and you’re grinding away every day, be sure to leave your grinders clean. Coffee oil will gather and taint any new beans that enter the grinder—no matter how fresh, no matter how exquisite—and essentially ruin your experience. When preparing your beans, be sure to keep your machines clean.


However, Haden Polseno-Hensley, co-owner of Red Rooster Coffee Roaster, whose Ethiopia Kayon Mountain scored 93, pursues a business model committed to organic certification. He observed that organic-certified coffees are often of higher quality than those not certified. He says, “When we started in 2010, we were 100% organic. This was based on philosophical choice, but also marketing strategy. Large grocery store chains, especially ‘lifestyle’ chains, want organics. They want to press the ‘easy’ button when it comes to showing their customers that they have quality goods. Ethiopia is a strange bird, though. While it may be true that most Ethiopian coffees are de facto organic, we’ve actually come to find that the certified coffees are often of a higher quality. Is this because the producers are more attentive to cultivation and processing since they are paying for certificates?”
Approaches ranged from commitment to organic as a core value in a business model to mere coincidence or afterthought. Furthermore, several of the top-scoring coffees came from roasters who don’t label their coffees as organic, even when these coffees are farmed organically. The reason? They don’t have USDA certification as organic roasters, making it illegal for them to do so.
In terms of flavor, arabica beans win the prize. They brew a more delicate cup of coffee with slight overtones of berry and a high level of acidity. Robustas have a lot more caffeine – nearly twice as much as arabica beans – but they also have a stronger, more bitter taste that can be a bit harsh. Still, there are high-quality robustas available, and these beans do make a good cup of espresso.
Coffee blends are exactly that; a blend of two or more roasted beans to create a unique flavor profile. Think of it in terms of wine: a red blend versus a Cabernet Sauvignon. The experienced coffee roaster will match beans to balance bitterness and take the harsh edge of off unrefined beans. A blend could contain several varieties of beans from all over the coffee belt.
So as to control the taste tests, as so as not to die of over-caffeination on assignment, I have developed a strict testing methodology. Over two days, I prepared an 8-ounce mug of coffee from each of 13 different coffee brands widely available in U.S. grocery stores. I have tried to select the most basic variety of each brand—i.e., blends labeled as “house,” ”original,” or “breakfast.” Each mug has been brewed using a ceramic pour-over cone with an unbleached paper filter, allowing for portion and strength control as well as the potential for a more flavorful, less bitter brew than an auto-drip. Each coffee was consumed black, without milk or sugar. 

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Caribou gets several things right with this rich blend. The mix of premium Indonesian and American arabica beans results in a very complex yet smooth flavor profile. It has everything from woody, to sweet, spicy, and fruity notes. The overall flavor is bittersweet, but with enough acidity to make it lively. This is a 100% Arabica coffee, sourced from Rainforest Alliance certified growers in Asia, South, and Central America.
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