This flavor of coffee is pretty common and can be found at just about any store. While not unique the flavor stands up among most of donut shop and other brands. It has a rich, bold, smooth taste that goes well in the morning or even after dinner. While not as intense as some other extra bold, dark coffees it's definitely flavorful and never watery tasting like I find some other "popular" brands to be. Newman makes a good coffee.

What is interesting about this blend is the fact that it uses premium coffee beans from all the major regions in the world. So you will get a bit of American, African and Asian flavors in this blend. And they have also managed to harmonize and balance all the flavors well, resulting in a rich and dark roast. We like the fact that Peet’s provides the roast date on the package.


So as to control the taste tests, as so as not to die of over-caffeination on assignment, I have developed a strict testing methodology. Over two days, I prepared an 8-ounce mug of coffee from each of 13 different coffee brands widely available in U.S. grocery stores. I have tried to select the most basic variety of each brand—i.e., blends labeled as “house,” ”original,” or “breakfast.” Each mug has been brewed using a ceramic pour-over cone with an unbleached paper filter, allowing for portion and strength control as well as the potential for a more flavorful, less bitter brew than an auto-drip. Each coffee was consumed black, without milk or sugar. 

Archer Farms is Target's in-house brand. This coffee is organic and fair trade, and I will say that it was one of the more memorable, flavorful coffees. It tasted fruity, floral, and a little acidic. It has a kind of funkiness to it. There were also some notes of bitterness at the end, however, that made me think it was slightly over-roasted, and just a hint of that dirty-water aroma coffees can sometimes have. This is a solid, flavorful option, though, with plenty of nuanced flavor that makes it worth buying when you're at Target.
The first thing you need to know about this organic decaf coffee is that it comes in whole beans. Therefore, this means that you will have to ground it yourself at home. The amazing thing about this, if you ground just enough beans for one cup every morning, you will be able to taste freshly ground coffee every single day. It doesn’t get better than this! The Decaf Hurricane Espresso is a dark and robust roast that will win your heart in no time!

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