So of course they cost more than mass-produced, mass-roasted, mass-distributed coffees that you can buy on supermarket shelves. They are a completely different class of product, with a different cost analysis. Coffee doesn't cost more just because it's organic. It costs more because more human time, care, and attention went into it. And that time and care shows up in every cup, and is worth every penny.
With all of that indoor weather, and one of the country's top coffee importers right in town, the depth and breadth of Twin Cities café culture will come as no surprise, but in a town where so many spots—right on up to the best ones—are either too stiff or too much into the business of bells and whistles, this recent entry from two talents in their early twenties, a small-batch roasting operation stripped down to the essentials, is an enthusiastic vote for simplicity, not to mention good customer service, and it feels like a winner.
The professionally crafted Kauai Coffee is 100 percent Arabica Hawaiian coffee, providing you a taste of the island paradise in each cup. Select beans are expertly roasted fresh from the fields and then ground to make a mild, smooth, and aroma-rich coffee. This may be a relative newcomer in the coffee world, but the quality makes it stand out, with it being a proud USA-made product.
“My wife and I have tried most of the higher-end, mail-order, and micro-roasters and finally found our go-to coffee. Really a great cup of coffee. We have always liked to freshly grind and brew our coffee, and prefer to use a French press. This coffee is not burned, bitter, or acidic. Not really a dark, dark roast. More of a medium-dark roast. Perfect. Has a slightly nutty, chocolaty, and full-body taste. For overall quality, I would give it four-and-a-half stars — but with this price point, quality, and [the fact that it] is organic, this coffee is a no-brainer.”
One very interesting thing that this coffee advertises, that I have not seen a lot of, is kosher. All of their coffee is certified OU (OrthodoxUnion) Kosher. For those who do not know, Kosher means that it was prepared in accordance with Jewish dietary law. This is something totally unseen in the coffee world. The fact that Equal Exchange Organic coffee has this under their belt is a huge deal.
Most organic coffee brands purchase their beans from "fair trade" farms. These farms don't use child or slave labor, and they pay their workers a fairer wage than others in the industry. When you shop organic, you can be proud that you're supporting good business practices instead of shady, cost-cutting measures from companies that are only concerned about their bottom line.
Update: I have discovered since my original comments, a simple way to completely remove the slight bitterness of this coffee. A nice local health food store owner, told me to add a "pinch" of Bob's Red Mill Baking Soda to my cup of coffee. Wow, it made Equal Exchange Breakfast Blend Coffee taste as good as the finest organic coffee I have ever tasted! With that said, I will continue purchasing this great organic coffee.
I have always purchased Equal Exchange whole bean decaffeinated coffee, but decided to try the ground Equal Exchange just to save me time in the morning grinding it and then having to clean the grinder and my husband and I are thrilled with it. It has wonderful full flavor and actually tastes better than the beans I was grinding. I definitely recommend this product.