To be honest, my expectations were low for whatever “affordable” coffee Whole Foods might offer, and I was a bit reluctant even to include it under the umbrella of regular grocery stores (despite the company’s recent “Yes, we have sales!” ad campaign), but here I stand both corrected and impressed. 365 Everyday Value is the Whole Foods Market store brand, which markets products fitting the Whole Foods ethos, at least aesthetically—don’t assume it’s organic!—at regular grocery prices. A 10-ounce bag of ground coffee costs $5.99 at the Gowanus Whole Foods in Brooklyn, making it the cheapest bagged coffee here per-unit and decidedly on the cheap end per-pound. Pleasant Morning Buzz is a Vienna roast-style coffee, a dark roast just shy of a French roast style, which gives the coffee a heavy, bittersweet flavor that’s easy to sip on for a black coffee drinker. As a rule, darker roasts do not microwave as well as lighter roasts, and this coffee is no exception—get it while it’s hot or pour yourself a new one.
I have searched for a K-cup coffee that has a strong bold taste. The best that I have found is Caribou Obsidian. This comes close. Full flavor with no bitterness. Even using the K-cup a second time to make a small cup gives more flavor than several other brands do on the first run through. I will definitely buy again. This is the same review that I gave for Italian dark Roast. Why? They are both close seconds to Obsidian.

Newman’s Own is a feel-good coffee—it’s organic, all company profits go to charity, and Paul Newman’s little dad-hot cartoon face on the bag grins approvingly at your choices. Its flavor is uncomplicated, and it tastes like the last coffee of the day should taste—a 3 p.m. pick-me-up that tows you calmly to the end of the workday rather than punching you in the eye-bags like a morning coffee needs to. This is the most expensive in the bunch, at $16.46 per pound, and isn’t so far ahead of Green Mountain ($13.32/lb) that it’s worth the splurge on anything but ethical or aesthetic grounds. Moreover, it falls short of Green Mountain in thermal shift and microwaveability: flavor deteriorates in proportion with temperature, and after microwaving dries out the inside of one’s mouth—not a problem if you’re a quick drinker, but sippers beware.


My daughter bought this coffee and gave it to me. She liked the idea that it was organic & free trade and so did I. This coffee is really good. I ran out so I bought a similar brand fair trade, Colombian and organic from a local store and could really tell the difference. The other coffee was bitter, no matter how I much I used, whereas with this coffee even when I make it stronger it is very smooth and tastes great the only problem I have is that I drink more of it than I should. I have ordered it again and set it up on Subscribe & Save, may as well save where I can.

One of the best things about this product is the fact that it went through the Techno Roasting process. The latter is an FDA-approved procedure, which has the benefit of eliminating the acid in the coffee that causes heartburn. This also preserves the qualities of the coffee, such as the vitamins, minerals, and antioxidants. To add, it also removes the bitterness of the coffee while retaining its rich body and flavor. This means that you can enjoy unadulterated coffee with the purest flavor and aroma.
Coffee is also on the top ten list of products sold around the world. This makes it one of the most important ways for farmers and workers to earn their living. More than 25 million people work with coffee daily. Buying organic coffee helps to keep their environments and the coffee we drink each day healthier. Here are some tasty choices for exploring coffee the organic way:
Cameron’s 32-ounce pack of dark roast specialty coffee offers delicious flavor with organic benefits. Customers who drink Cameron’s appreciate what they describe as aromatic, with a full, deep and smooth flavor. Some appreciate the shiny beans, which indicate that they have a nice oil balance and some notice that the brand has a hint of chocolate flavor. But, there are long-time customers who feel that the overall quality of this coffee has been suffering from a lack of freshness due to roasting the beans and then not packing them in vacuum packed bags.
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