The next step in the quest for a quality cup of coffee is roasting. The roasting process heats up the beans at temperatures of 230 degrees Celsius; neutralizing the extreme unpleasant flavor profiles of the bean. The newly roasted bean offers nutty, smoky, or spicy flavors. The length of time that the bean is roasted determines the flavor profile and caffeine content. Beans roasted longer have a shiny black appearance and they boast a bitter and bold taste. Also, they are noted by an oily feel. Light roasted beans, which are roasted for a shorter length of time, tend to be sweeter, smoother, and even floral in flavor. If you prefer a lighter smooth taste, you will defer from bolder, darker roasts of equal of even better quality.
For our search through the sea of delicious coffees available for purchase online, we stuck to mostly whole-bean coffee blends to narrow down the playing field because we find buying whole beans to be most economical for the average consumer. Whether you use a classic drip coffee machine or a pour-over coffee maker at home, these coffee bean brands will make sure you start your morning off on the right foot.
“I was never into coffee until I tried Death Wish. It makes drinking coffee an amazingly fun experience. You had me at organic, but the caffeine content is the icing on the cake or the froth on your cappuccino … The flavor, the aroma, the freshness, the caffeine content, the smoothness, and being organic all make drinking this coffee a truly fun-filled experience. I am happy to report that all five members of this household are all now hooked on Death Wish Coffee. It is absolutely superior to all other coffees! We drink it at all times of the day and night. It makes you feel alert and focused without feeling jittery or nauseous, which is amazing since I was always sensitive to caffeine, which is why I never really drank coffee. The roasting process makes this coffee absolutely wonderful … Once you try it, I guarantee you, too, will be hooked.”

Promising review for their Original Black blend: "You can always tell when a company cares deeply about the quality of their products, and RISE is one of those companies. When you pop their tops, these bad boys literally GROWL at you, which I've since learned is an indication of a proper nitrogen-infused beverage (not to mention being just plain cool). I poured mine over ice and watched as a beautiful froth formed on top (the 'cascade,' as they call it). It's delightful, and definitely my new after-lunch pick-me-up!." —Marc
As for authoritative seals, Equal Exchange Organic Coffee cuts no corners. Their coffee is USDA Organic certified. Also they are of course Fair Trade certified because that it literally what they have built their company on. They are the most Fair Trade coffee company that we have featured here.  Beyond that, they also have Arabica coffee beans, however there is no seal to cover that claim. But in their ingredients, they do have Arabica listed. Their website says that most of their coffee is shade grown. And just by looking at the company's practices it is hard to doubt that claim. Overall, it does not look like they have any claims that do not have something to back them up. 
My wife and I are spoiled when it comes to coffee, as she grew up drinking Blue Mountain Coffee (and I started when a young adult). Whereas in Jamaica, Blue Mountain Coffee is quite affordable, it is typically beyond our budget here in the United State. Consequently, we have searched relentlessly for a quality coffee that does not break the budget. Equal Exchange Organic Coffee (Mind Body Soul) is what we view as the best of all alternatives at a mid to lower price range. While we still look forward to Blue Mountain Coffee when we go to Jamaica or when we can afford it here in the U.S., this Equal Exchange coffee leaves us quite satisfied. This coffee is much recommended for those who love a quality full body coffee.

When you want full-bodied, exceptional flavor, your best bet is to go 100% Colombian. Kirkland’s signature top rated coffee beans promise to give you that even grind you’re after, seamlessly blending through your premier coffee maker or pour over coffee maker, pouring into your cup like strands of velvet. You’re really hunting down the best coffee beans for one reason, and one reason only: flavor. You want the best coffee beans to meld into your Sunday morning cup, allowing you to lean back, relax, and enjoy that earthy, fantastic cup of coffee. Dark roast lovers will get the most out of Camerons Specialty Coffee, and unanimous coffee enthusiasts will love the insanely inexpensive cost of a whole three pounds of this delicious roast.


Equal Exchange organic coffee is terrific. While for some, the taste is lacking a little, many still enjoy it. Not to mention everything behind this coffee is absolutely awesome. Organic certified, Fairtrade, more than we have seen ever before. Even certified Kosher! In addition, the company is just great. Worker-owned, fair pay to all of their workers and farmers, job security, and so much more. Equal Exchange definitely lives up to their name. 

“This coffee with Lion’s Mane and Chaga mushroom extracts has changed my morning routine forever. I gave up coffee about six months ago as it was not agreeing with my stomach — often causing indigestion — and was leaving me crashing in the early afternoon. Soon after, I discovered Four Sigmatic’s instant coffee blend that gave me ZERO negative side effects and had me energized without jitters or stomach issues throughout the whole day. Now they have true ground coffee, which makes the experience that much more wonderful. I can finally whip out my French press again! I am obsessed with this stuff. It tastes great and offers some wonderful healing benefits. Could you ask for more?”
It is a nice smooth mild and non-acidic coffee *BUT* it does not have the distinctive taste of Ethiopian, or any African coffee I have tried. I love African coffee. In fact, the only reason I am ordering coffee is that noone brings African coffees into Hawaii :( :( For many years I had Single Origin Coffees Tanzanian Gombe Reserve - Whole Bean 10 oz on subscription, but then they raised shipping to $30 making it impractical. I first tried Coffee Bean Direct Ethiopian Yirgacheffe, Whole Bean Coffee, 16-Ounce Bags (Pack of 3) which was either burned, or poor quality beans; tasted burned and left a bitter aftertaste. I had a similar experience with their Kenya reserve, and so with 10 pounds of bad coffee in my freezer tentatively tried a sampler Coffee Masters Around The World In Twelve Coffees Variety Pack, 1.5-Ounce Packets (Pack of 12) and was very impressed with the quality and roast, and so ordered several of their single origin whole bean. All of them were very nice and it has been my roaster of choice here (I have several of their ocffees on subscription) until the price hike.
Am now on my second or third Kilo of Kick Ass...... After first finding Kick Ass, I continued to try other coffees and roasts in a search for "my preferred coffee". I still have other coffees yet to try, but have tried quite a few different high rated coffees... Some were good and some I gave away.... I do know what I want now in a coffee and roast... I want it all !!!! Now is that too much to ask ????? I grind my own beans and use a good brewer with no burner to scorch my coffee.... Kicking Horse is the only coffee that I keep coming back to.... I will tell you that so far I am torn between two favorites...... And they are both Kicking Horse Coffees !!! .... 454 Horsepower and Kick Ass...... The Kick Ass has a far superior body, while the 454 ... full review
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