Having one of the East Coast's best roasters representing your state is very nice, and we're super happy for North Carolina and everything, but it's fascinating to see that decades on, Counter Culture, now every bit a national brand, still pretty much dominates the regional scene. Apart from Friday cuppings—always open to the public—at training centers in Durham and Asheville, you won't find Counter Culture coffee bars, which is okay, because it turns out that some of the state's top shops—for instance, the twin locations of Jubala Coffee, next door in Raleigh—act as terrific brand ambassadors.
Cost per Pound: From High (Very) to Reasonable. One can’t directly compare the price of Top 30 coffees from year to year because the mix of coffees varies too dramatically. In 2018, for example, two coffees on the list were priced as part of a bundle, and, for the first time in 2018, we recognized two bottled cold brew coffees, which are not priced in the same way as coffee beans.
If you’re strictly organic in every aspect of your diet, then you know the value and importance of finding premier, organic coffee beans online. It’s no easy task. The difficult part isn’t just finding organic coffee beans online, but finding the right ones for you. Many companies market organic coffee beans to hit a niche, without really knowing the first thing about the importance of organic to their customers. You know how important it is, and so does Café Don Pablo. Organic certified by the CCOF, Subtle Earth Gourmet Coffee is 100% arabica coffee, with low acidity—need we say more? Café Don Pablo is the best brand for organic coffee beans online in bulk.

My parents drank Hazelnut Maxwell House for as long as I can remember, and used the empty metal canisters to store Ajax sponges and toolshed sundries. As a result I’ve always had a soft spot for canned coffee, and Maxwell House in particular, but of the canned coffees I tasted, it’s the best. Maxwell House is thoroughly uncomplicated, and it’s a difficult coffee to describe with much specificity. It is a perfectly reasonable (and quite cheap) starter coffee—that is, a coffee to start the day with—and one that doesn’t sacrifice flavor for affordability. It turns a bit as it cools, taking on a bitter aftertaste, but a quick drinker with a small mug should get by OK. A single caveat: Don’t microwave Maxwell House and expect to enjoy what comes out; it tastes unmistakably like airplane coffee, which in the grand hierarchy of complimentary coffee ranks just below single-serving hotel room coffee. For the price, even a coffee Scrooge like me would say you ought to just make a new pot. 
Archer Farms is Target's in-house brand. This coffee is organic and fair trade, and I will say that it was one of the more memorable, flavorful coffees. It tasted fruity, floral, and a little acidic. It has a kind of funkiness to it. There were also some notes of bitterness at the end, however, that made me think it was slightly over-roasted, and just a hint of that dirty-water aroma coffees can sometimes have. This is a solid, flavorful option, though, with plenty of nuanced flavor that makes it worth buying when you're at Target.
When we compared different machines, we looked at the availability of ordering discounted capsules. This usually happens when the manufacturers choose to sell the pods in larger packs. So, instead of buying a pack of 10 capsules at a cost of $.70 per unit, you can buy 30 at a cost of $.50 per unit. At the end of the day, this can make a significant difference in the overall operating cost of the machine.

Absolutely amazing! My European husband is picky about his coffee and he loves this. It is quite strong, so we use less per the amount of water than with other coffee, and this makes it last longer. Great coffee and a great company - Equal Exchange is truly the gold standard in helping farmers in the developing world grow great coffee for people in America and beyond...


Compatible with all Keurig machines, the brand prides themselves on their authentically organic products. Conventional coffee free of pesticides, fungicides, and herbicides, the coffee is even grown at high altitude to increase the quality. Creating denser beans at higher altitudes, the coffee is filled with antioxidants and a rich, flavorful taste. And best of all, they have a 100 percent happiness guarantee. 
Known best for proximity to the Wind River Mountains, this small town about an hour and a half down the road from the rarified air of Jackson got lucky when a father and son team with Wyoming roots came home after accruing years of experience to open one of the most forward-looking multi-roaster operations in the state. Check out the shop's suddenly-must-have Mavam Espresso set-up.  
The Organic Coffee Co. produces this light and flavorful blend of the south and central American beans. The company comes directly from the source, where it is grown without herbicides, pesticides or chemical fertilizers. It is Fair Trade and responsibly grown, plus USDA certified as organic. The coffee is grown only on shade grown, bio-diverse farms in Panama. The company also has a community aid program which has worked to restore thousands of rainforest acres.
I purchased this pack of 18 Pods for my new Keurig 2.0 for a great price. The problem was even though the box had the for Keurig emblem on it, they would not work in the newer 2.0 model. When purchasing any pods for your newer model be sure it also has the black check mark next to the Keurig emblem that says "for all Keurig models" too. Newman's Own brand is flavorful and strong if you like your coffee that way, you'll like this brand.

The pleasures of a fine traditional Sumatra are not quite conventional coffee pleasures. The characteristic layering of chocolate, pungent fruit and earth notes in an exceptional wet-hulled Sumatra may mildly turn off coffee drinkers who enjoy more orthodox coffee pleasures: juicier, sweeter fruit, say, or more citrus and flowers, or a suave balance with no […]


Coming from the manufacturer who’s well known for its environmentally friendly practices based on organic, sustainable, and ethical production, One Love K-Cups represent the medium roasted gourmet coffee produced using 100% Ethiopia Yirgacheffe coffee beans. With its balanced, smooth, floral notes, it provides an amazing taste that beautifully combines with brown sugar, vanilla, and exotic spices.
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Coffee Kult ground coffee is a nice blend of choice Colombian-Brazilian coffee beans. The blend has 100% premium-grade Arabica beans which are smooth, rich, and medium bodied. Such high-grade beans are expertly roasted and blended to make the Coffee Kult Medium a must-try for any coffee enthusiasts. Coffee gourmets happily appreciate a cup of coffee made with this choice beans blend and so should you.
This is my first purchase of this brand I couldn't be happier. The coffee is bold, smooth, and delicious! I love the ethical practices and committment to fair trade and organic production- the primary reason I purchased it. I will buy this again! However- noticed that EE did not have the 3 pack in stock recently. I had to go with another brand, but I am skeptical that it will taste as good. EE is pricier than most, but I think it's worth it. I may not buy it every time I need coffee, but it's certainly top of my list in the rotation.

Back in the day, preparing coffee is a time-consuming and complicated task. Today, it has become a lot easier, especially with the introduction of innovative coffeemakers, including the one from Keurig. With the latter, you can use revolutionary K-cups to prepare your coffee quickly and without guesswork, guaranteeing consistent and delicious taste.
I have been buying the Breakfast Blend ground coffee at my local Market Basket and I love this coffee so much! I have tried many organic and non-organic brands in my drip coffee maker. This brand, by far, tastes the freshest and most palatable. When brewed it doesn't leave a bitter aftertaste. I can drink it straight black if I preferred. So happy to have finally found a brand i can count on with every purchase!
A talented roaster first, but also on top of their café game (their in-house baker does some very good work), look for one of three beautiful shops scattered around South Dakota's largest city to sustain you through those long, Upper Great Plains winters. Fun fact—head roaster Andrew Fritz started out as a curious customer, slowly working his way up through the ranks at this relatively underrated operation.
Most bags of premier coffee come in twelve ounce bags, and Peet’s Big Bang Coffee Medium Roast is no exception. You’ve seen this brand in the aisles of the grocery store, but you’ve never heard anybody rave about Peet’s. It’s an experience, and Peet’s drinkers are loyal to the brand for one reason: Ethiopian Super Natural. This signature blend celebrates Peet’s fifty year anniversary as a leading coffee company, and remain as one of the top rated coffee beans brand available online. Peet’s has been designing signature styles, roasts, and blends of coffee for ages; hop on the Peet’s train and see why nobody’s talking about it—they don’t want you to grab the last bag off the shelves and leave them without.
This is a subject of intense debate among caffeine junkies, but there are organic coffee drinkers who swear that they can taste the difference between natural and unnatural beans. Since organic coffee is naturally higher in antioxidants, who's to say that they're wrong? Their palette might be responding to the unique nutrients and compounds in their 100 percent arabica blends.
Auto brew features are cool because they allow you to set the exact time you would like to have your brew ready. It is another option that we like, but would not consider seriously enough as a deciding factor. This is not a standard feature on low to mid-range coffee machines, which means that you need to be ready to drop $200 or more if you would like to have it.
Dark roasts are easily identified with their rich dark brown or black color. Dark roast beans will have noticeable oil on the surface and taste more bitter, smoky or even burnt. As a coffee roast gets darker, it loses the origin flavors and takes on the flavor mainly from the roasting process. These beans are largest of the three, reaching an internal temperature of 464°F – 482°F, just past the 2nd crack.

French press - French press coffee involves "pressing" your coffee grounds to the bottom of a container instead of filtering them the traditional way. While you can use any type of bean to make your grounds, there are certain roasts and coarseness levels that work best with a French press, so you'll want to do some research before you start experimenting.
Now let’s talk about the best part - the taste. Jo Esppresso beans can be described as dark, earthy and fragrant. It is a medium dark roast that doesn’t contain any bitterness or toastiness which are often associated with this kind of coffee. For best results, we suggest that you follow the grinding instructions provided by the company and that you use a quality espresso maker.
The coffee bean is technically a seed, and it is tucked inside the fruit of the coffee plant; much like the stone pit of a cherry. It is called a bean simply because of the physical resemblance. While many varieties of coffee beans exist, the two most common types are Arabica and Robusta. Arabica beans dominate the market. They lend to a smoother, slightly acidic taste and they are usually, although not always, deemed the higher quality bean. Robusta beans, as the name suggests, tout a bolder and more bitter taste. They contain at least twice the amount of caffeine as their Arabica counterparts.
Consider how you take your coffee. If you drink your coffee black, then you might want to lean towards the brands on our list with the highest reviews for taste. On the other hand, if you take your coffee with milk and sugar, concentrate on the prices. Additives and flavorings can mask the taste of the coffee a bit, so you don’t necessarily need the higher quality beans.

The pleasures of a fine traditional Sumatra are not quite conventional coffee pleasures. The characteristic layering of chocolate, pungent fruit and earth notes in an exceptional wet-hulled Sumatra may mildly turn off coffee drinkers who enjoy more orthodox coffee pleasures: juicier, sweeter fruit, say, or more citrus and flowers, or a suave balance with no […]


In the test, I took into consideration that people have a variety of coffee preferences. Some like a classic French Roast, meaning lots of dark, toasty notes with a full body and robust (slightly burnt, IMO) flavor. More recently, coffee trends have tended toward the lighter, brighter, fruity end of the tasting spectrum, with a fair amount of acid and berry notes. We aimed for a medium roast, which would theoretically appease a variety of tastes and hit in the middle of this spectrum. Still, we picked three different coffees as our favorites so we could cover the spectrum of coffee flavor preferences. In general, we were looking for coffees that tasted nuanced in flavor, not simply burnt or watery. Hints of chocolate, berries, nuttiness, and round, creamy mouthfeel were ideal. We wanted a coffee that would taste good black—and also hold up to added milk.
This brand should be called Starbucks’ “dirty little secret”. Although Starbucks prides itself on ensuring ethical and environmentally friendly practices are used in their coffee production and even offers organic varieties, their Seattle’s Best brand doesn’t hold to the same standards. It is basically Starbucks way of competing with cheap brands like Folgers and Maxwell House. They do offer a couple organic varieties.
Also try Texas overfloweth with worthy coffee roasters and shops right now, from Amarillo, way up in the Panhandle (Palace, Evocation) to Longview (Silver Grizzly Espresso) to San Antonio (Local) to McAllen (Reserva) way the heck down in the Rio Grande Valley, and you will typically find them taking the craft as seriously as you might expect in a state that perfected the art of, say, barbecue, or the breakfast taco. (Road trip, anyone?)

You need to buy the right road that’s going to suit your palette, but that’s not going to do you any good if you can’t store them in a proper location. You need to maintain proper temperature control and oxidization. It also depends on how tightly-packaged your beans were upon arrival; sometimes, it’s not in your hands. That’s why you need to go with a supplier that you trust, someone who has your best interest at heart when it comes to maintaining integrity and flavor.
Next on our list is Jungle Costa Rican Coffee. This brand of coffee blend is made from pure Arabica beans. It is made and distributed by its namesake company, which is located in Doral, Florida. The beans are mainly sourced from local growers in Costa Rica. The beans are grown in fertile volcanic soil which gives the beans a light and mild acidic taste. Each batch of beans are roasted in the right temperature and in the right amount of time and are packed in heat-sealed high barrier stand-up foil bags.
Arabica is the more desirable bean and you will find it in nearly all your daily coffee blends. Arabica beans are more popular because they are grown in richer soil that allows the bean to become naturally mild and aromatic. Arabica is a fragile, oval-shaped bean that needs to be grown in cool and subtropical climates. Arabica beans contain about 60% more sugar content than Robusta, adding to their delicious taste.
Our research was then directed towards the price point and determining what classifies as a “cheap” cup of coffee. If you are heading to Starbucks to grab a grande cup of regular coffee, it will put you back $2.10. McDonald’s premium roast coffee will cost $1.29. Dunkin’ Donuts medium coffee is $1.89. Frappuccinos, lattes and mochas will double your coffee cost.
The goal is to get the beans to the cup, in whatever way you prefer. When it comes to the actual brewing process, you can take your own path—French press, standard type of coffee makers, or whatever you’d like, but it all starts and ends with the beans and how they’re handled. You need to prepare your beans properly to ensure that rich, smooth flavor you’re after.

This is my first purchase of this brand I couldn't be happier. The coffee is bold, smooth, and delicious! I love the ethical practices and committment to fair trade and organic production- the primary reason I purchased it. I will buy this again! However- noticed that EE did not have the 3 pack in stock recently. I had to go with another brand, but I am skeptical that it will taste as good. EE is pricier than most, but I think it's worth it. I may not buy it every time I need coffee, but it's certainly top of my list in the rotation.
One of the biggest misconceptions about Colombian coffee is that it has to be Robusto coffee. Cameron’s Colombian Supremo is 100% arabica coffee, light roast and perfect for those who want to grind their own coffee at home without getting too much acidity or a shock to the system of coffee flavor. When you want an exceptional tasting coffee, look for small batch roasted coffee beans, the exact roast that Cameron’s is giving to you with this batch. You get balanced coffee flavor without overloading your palette, an average level of acidity, and a smooth, decadent finish. Perfect for any level of coffee drinker, new to the game or seasoned and looking to try every roast under the sun.
Absolutely amazing! My European husband is picky about his coffee and he loves this. It is quite strong, so we use less per the amount of water than with other coffee, and this makes it last longer. Great coffee and a great company - Equal Exchange is truly the gold standard in helping farmers in the developing world grow great coffee for people in America and beyond...
What discussion of organic (fair-trade, vegan, gluten free) coffee beans without Portland’s own Stumptown coffee making an appearance. Stumptown Holler Mountain Coffee is the signature organic blend that lends to their popularity since the roasters humble beginnings. This popular organic offering uses peak conditioned Latin American and East African coffees to maintain a balanced, elegant and consistent profile throughout the seasons.
For coffee to be considered organic, it should meet some important criteria. First of all, it should be free of chemical fertilizers, pesticides, and other types of synthetic additives. Secondly, it’s essential for coffee not to be produced by the usage of irradiation, genetic engineering, or industrial solvents. Finally, it’s important that the soil where the coffee is grown had been organically treated at least 36 months before the certification.
Offering 100% Ethiopian Yirgacheffe in 8- ounce vacuum packed bags, Marley Coffee is sustainably grown in Jamaica. Customers enjoy it for its fruity, medium bodied flavor. It is said to have berry and floral notes with no bitter after taste. Some noted that it has a smooth flavor that is worth trying for its low acid and good taste. It is one of many popular coffees in the Marley Coffee brand.
Now you can have the highest quality coffee through the convenience of your singe serve brewer. OneCups mesh bottoms allow us to package the freshest product possible, just open up one of these bags and smell it for yourself! The OneCup pods are comprised of wood pulp lidding, a corn ring and mesh coffee filter. The end result? A more environmentally friendly, certified kosher, single serve coffee option with a great taste, allowing you to taste the difference, while you make a difference.
Certified organic coffees must be propagated, grown, processed, transported, stored, and roasted without contact with synthetic chemicals—particularly without contact with pesticides and herbicides. The certification process (carried out by a variety of organizations operating inside a common framework) is lengthy, thorough, rather expensive, but apparently reliable and free of abuse. The use of the term organic is built into the law in many countries, including the U.S.
If we’re discussing organic, attention-to-detail coffee producers, this discussion wouldn’t be complete without mentioning Koffee Kult and their process. The dedication starts with direct trade relationships with their coffee farmers around the world, support for micro-lot farms, and finishes in house when they apply the iconic Koffee Kult label. Don’t forget the impressive roasting process.
Consider how you take your coffee. If you drink your coffee black, then you might want to lean towards the brands on our list with the highest reviews for taste. On the other hand, if you take your coffee with milk and sugar, concentrate on the prices. Additives and flavorings can mask the taste of the coffee a bit, so you don’t necessarily need the higher quality beans.
Coffee Bean Direct comes in a package well-above the average size of the others in our review. Offered in a 5lb bag only, Coffee Bean Direct is able to sell high-quality beans at a lower price. No wonder it was neck-and-neck with our number one pick when it came to Cost. While it’s an extremely popular choice on Amazon, it fell behind the others on Performance due to a lower Amazon rating.
Don Pablo, que rico! Yes, the Don Pablo gourmet organic decaf coffee is definitely one you have to try if you are a true coffee lover. This Colombian Supremo light roast prides itself in tasting exactly like traditional coffee, only without the caffeine you are trying to avoid. Apart from that, it also has slight hints of cocoa, natural caramel, and just a touch of citrus. Yumm!
However, one of the selection criteria for the Top 30 coffees is value or affordability, measured by price per pound. Many of the coffees on our list are priced in line with similar, though usually less distinguished, single-origin specialty coffees in the marketplace. Half (15) of the coffees on the list cost $25 or less per pound. Four were priced at $20 or less per pound, namely: No. 4 Lexington Coffee Tarime Tanzania (95 points; $14.75/12 ounces), No. 6 Barrington Coffee Twenty Five (96 points; $14.25/12 ounces), No. 23 Big Shoulders Coffee Roasters Burundi Buhorwa  (94 points; 15.00/12 ounces), and No. 28 Paradise Roasters Ecuador Pichincha Typica (94 points; 13.95/12 ounces).

Colombian coffee is renowned for its unique, well-tempered taste. The Signature 100% Supremo is full of the flavor and aroma of fresh roasted single-origin coffee beans. Blended with all-Columbian coffee, it contains a specially crafted formula with dark roasted beans, a formula that also makes it stand out as one of the most flavorful. It is finely ground, smooth, and delivered ready to brew by just pouring it in hot milk or water.
For our search through the sea of delicious coffees available for purchase online, we stuck to mostly whole-bean coffee blends to narrow down the playing field because we find buying whole beans to be most economical for the average consumer. Whether you use a classic drip coffee machine or a pour-over coffee maker at home, these coffee bean brands will make sure you start your morning off on the right foot.

Good morning. What can we get started for you?. . . . #baristadaily #coffeeshots #coffeeculture #coffeegeek #manmakecoffee #womanmakecoffee #peoplebrewcoffee #coffee #ilovecoffee #needcoffee #coffeegram #instacoffee #coffeeoftheday #vibes  #coffeesesh  #coffeeholic #lifestyle #coffeeaddict #mycupdiary #cafe #coffeeculture #morningslikethese #liveauthentic #coffeeshopcorners #fromwhereistand #flashesofdelight #drinkcoffeeliveforever #roastedinmichigan
All of the coffee from Equal Exchange is grown in Latin America. They have small local farms spread throughout Latin America including Guatemala, Peru, Mexico, and many more. It is very rare for coffee to have a single origin. But just because it comes from different areas does not mean it is bad. They process their beans through non-chemical means to eliminate any threat of mold ending up in your coffee. 
Whether it’s their strongest coffee on the planet, or their Valhalla Java blend, you’re getting an exceptional guarantee, with their no-risk moneyback promise, not that you’ll need it. Death Wish understands that you need strong, balanced-tasting coffee without breaking the bank. This is our only pre-ground on the list, because let’s be honest, who doesn’t want to drink artisan-crafted coffee from the harnessed power of Odin? There’s no short supply of flavor and that bold coffee taste that you know you need in the morning. Ride with the Gods of Valhalla all from the safety of your coffee cup or coffee thermos. Bash your way through the day with a supercharge from Death Wish and their exceptional blend.
“My wife and I have been searching for great coffee for a while now, and after trying a few different blends from Intelligentsia, I decided to check out Kicking Horse, as they’ve always had great reviews on Amazon. This has easily been the best decision I’ve ever made with regards to coffee. Kicking Horse is my new favorite, with their Kick Ass blend leading the pack. It’s a dark-roast coffee, but it’s not like the garbage you get at Starbucks with an acidic or burned flavor. This is a full, smooth flavor that any coffee lover will absolutely love … Kicking Horse Kick Ass Dark is, by far, my new favorite coffee, and I am no longer searching for anything else to try. This one’s getting an Amazon Subscription.”
Chock Full o’ Nuts styles itself as the quintessential New York City coffee. The quintessential New York City Coffee has less to do with brand than with point of sale—a nameless coffee cart on a Manhattan corner—but it is the only coffee brand I know of to offer three distinct varieties of half-caf. Its per-pound cost approaches bagged coffee, making it a questionable deal among canned brands. Chock Full o’ Nuts has the teeth-sticking effect of good chicory coffee without, I believe, containing chicory. Its flavor has a tinge of burnt bread and an aftertaste that causes the corners of my mouth to turn down involuntarily. It is undrinkable cold, but do not attempt to drink reheated Chock Full o’ Nuts. This is the fire extinguisher of coffees—in the event of catastrophe you’ll be glad you have it, but it’s not for blowing out a candle. 
Although this is from the same manufacturer as the product that has been mentioned above, they have slightly different flavor profiles. This blend comes with a fuller body, which makes it the perfect option for those who like their coffee strong. At first sip, you will already notice how bold the flavor is. Nonetheless, you will end up being surprised that despite this boldness, it is actually a smooth blend.

Up next, we have Jo Espresso. It is a USDA Certified Organic and Fair Trade Certified coffee brand. It is made using the top 2% of all Arabica coffee in the world. It is produced by Jo Coffee Inc. and is one of the top coffee brands in Amazon. This brand has over 5,000 positive reviews and comments to date. The company is a member of several international coffee organizations such as The Roaster’s Guild, Specialty Coffee Association of America, Fair Trade USA, Rainforest Alliance and Slow Food USA.
Are you ready to treat yourself? Buckle up and sit down for Italy’s favorite espresso-blend coffee: Lavazza. If you’re going to go with espresso-blend coffee, you need to go for the best of the best. You get a blend of Central American mild coffee beans and velvety Brazilian coffee beans, mixing precisely and perfectly to extend your early mornings in the most pleasant way possible. With a cup of Lavazza by your side, you’ll feel awake, energized, and ready to tackle anything that comes your way. Espresso-blend coffee is either an excellent hit, or a really bad miss. It’s not something that novice roasters and companies should take upon themselves. Lavazza hits it out of the park on this one.
I sat down in their amazing coffee shop and met Justin and his team, and decided to partner up with them on a different subscription plans. The beans are roasted in their shop and shipped straight to your door – and I can attest firsthand to how incredible the coffee is. Click here to learn more about their story and try Carabello Coffee for yourself.
Use your own grounds. Reusable K-Cups are a gift from the coffee gods! They're only compatible with the original Keurig machines (though this YouTube tutorial will show you how to reuse a K-Cup with a 2.0), but a reusable K-Cup allows you to refill the cups with your own coffee grounds. You can use an extra-strength ground to make your coffee delicious as well as quick-brewed. The finer the ground, the stronger the flavor.
What is interesting about this blend is the fact that it uses premium coffee beans from all the major regions in the world. So you will get a bit of American, African and Asian flavors in this blend. And they have also managed to harmonize and balance all the flavors well, resulting in a rich and dark roast. We like the fact that Peet’s provides the roast date on the package.

Willoughby’s Coffee & Tea is represented here with an Ethiopia Gelgelu Natural (93). Owner Barry Levine regards organic certification as important because many consumers prefer it. But, as a company, he says Willoughby’s is “quality-centric.” He goes on to say that, “We would have purchased this coffee had it been conventional, but have a preference, when the quality is really there, to have an organic offering, too. We have, in fact, had other excellent Ethiopia Naturals this season that were not organic, but were just too good to pass up. This coffee offered it all.” Because of logistical considerations, some Willoughby bags include the USDA organic seal and others do not. For this particular coffee, Willoughby’s prints the organic certifier on their bags in lieu of the USDA stamp.


Willoughby’s Coffee & Tea is represented here with an Ethiopia Gelgelu Natural (93). Owner Barry Levine regards organic certification as important because many consumers prefer it. But, as a company, he says Willoughby’s is “quality-centric.” He goes on to say that, “We would have purchased this coffee had it been conventional, but have a preference, when the quality is really there, to have an organic offering, too. We have, in fact, had other excellent Ethiopia Naturals this season that were not organic, but were just too good to pass up. This coffee offered it all.” Because of logistical considerations, some Willoughby bags include the USDA organic seal and others do not. For this particular coffee, Willoughby’s prints the organic certifier on their bags in lieu of the USDA stamp.
Coffee grown in the sun in fertilized fields produces more seeds (coffee beans) more quickly than coffee grown in the shade, but coffee grown in the shade produces a higher quality coffee with a better flavor. Growing coffee in the sun not only requires the use of fertilizers, but has led to wide-scale deforestation and habitat loss for wildlife species. Coffee grown in its traditional forested setting creates valuable habitat for many bird species. 
Newman’s Own is a feel-good coffee—it’s organic, all company profits go to charity, and Paul Newman’s little dad-hot cartoon face on the bag grins approvingly at your choices. Its flavor is uncomplicated, and it tastes like the last coffee of the day should taste—a 3 p.m. pick-me-up that tows you calmly to the end of the workday rather than punching you in the eye-bags like a morning coffee needs to. This is the most expensive in the bunch, at $16.46 per pound, and isn’t so far ahead of Green Mountain ($13.32/lb) that it’s worth the splurge on anything but ethical or aesthetic grounds. Moreover, it falls short of Green Mountain in thermal shift and microwaveability: flavor deteriorates in proportion with temperature, and after microwaving dries out the inside of one’s mouth—not a problem if you’re a quick drinker, but sippers beware.
We also asked tasters to guess the brew type (light, medium or dark) and include any flavor notes before anonymously leaving their feedback to later analyze. We have a very diverse group of coffee drinkers, but most tend to drink stronger and bolder coffee. When analyzing the results, we found that the taste testers overwhelmingly liked the stronger tasting light and medium roasts, which matched their pre-testing preferences.
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