To be honest, my expectations were low for whatever “affordable” coffee Whole Foods might offer, and I was a bit reluctant even to include it under the umbrella of regular grocery stores (despite the company’s recent “Yes, we have sales!” ad campaign), but here I stand both corrected and impressed. 365 Everyday Value is the Whole Foods Market store brand, which markets products fitting the Whole Foods ethos, at least aesthetically—don’t assume it’s organic!—at regular grocery prices. A 10-ounce bag of ground coffee costs $5.99 at the Gowanus Whole Foods in Brooklyn, making it the cheapest bagged coffee here per-unit and decidedly on the cheap end per-pound. Pleasant Morning Buzz is a Vienna roast-style coffee, a dark roast just shy of a French roast style, which gives the coffee a heavy, bittersweet flavor that’s easy to sip on for a black coffee drinker. As a rule, darker roasts do not microwave as well as lighter roasts, and this coffee is no exception—get it while it’s hot or pour yourself a new one.
“My wife and I have tried most of the higher-end, mail-order, and micro-roasters and finally found our go-to coffee. Really a great cup of coffee. We have always liked to freshly grind and brew our coffee, and prefer to use a French press. This coffee is not burned, bitter, or acidic. Not really a dark, dark roast. More of a medium-dark roast. Perfect. Has a slightly nutty, chocolaty, and full-body taste. For overall quality, I would give it four-and-a-half stars — but with this price point, quality, and [the fact that it] is organic, this coffee is a no-brainer.” 

Coming from the manufacturer who’s well known for its environmentally friendly practices based on organic, sustainable, and ethical production, One Love K-Cups represent the medium roasted gourmet coffee produced using 100% Ethiopia Yirgacheffe coffee beans. With its balanced, smooth, floral notes, it provides an amazing taste that beautifully combines with brown sugar, vanilla, and exotic spices.
Many attribute Alfred Peet and his small coffee shop established in Berkeley, California in 1966 as the beginning of the craft-coffee movement in the United States. Peet’s Big Bang was introduced in 2016 as a special blend to celebrate the 50th anniversary of the coffee shop, but it has since garnered quite a loyal following and become one of the brand's most popular varieties.
Am now on my second or third Kilo of Kick Ass...... After first finding Kick Ass, I continued to try other coffees and roasts in a search for "my preferred coffee". I still have other coffees yet to try, but have tried quite a few different high rated coffees... Some were good and some I gave away.... I do know what I want now in a coffee and roast... I want it all !!!! Now is that too much to ask ????? I grind my own beans and use a good brewer with no burner to scorch my coffee.... Kicking Horse is the only coffee that I keep coming back to.... I will tell you that so far I am torn between two favorites...... And they are both Kicking Horse Coffees !!! .... 454 Horsepower and Kick Ass...... The Kick Ass has a far superior body, while the 454 ... full review 
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