Believe it or not, in the 1970s, coffee consumption in America was on the decline. Most people drank coffee from cans purchased at the supermarket, and the roasts were light and bland. In 1962, 74% of American adults regularly drank coffee. By 1988, that number was only 50%. By 1991, coffee consumption had dropped from an average of 3.12 cups per day to just 1.75.
With this Colombian grown organic coffee in a K-cup, this is the perfect caffeine fix that can stimulate the senses. Similar to other dark roasts, you can expect notes of dark chocolate in this coffee. The beans have been through a long roasting process, which also means that the acidity is reduced. There are also toasted notes with the aftertaste of this coffee, but you do not have to worry since it does not have a pronounced bitterness.