Coffee is grown in several places around the world. All of these locations share proximity to the equator, a cool-to-moderate tropical climate, rich soil, and, in the case of arabica beans, a high altitude. And while you might assume that a coffee bean from Brazil is really no different from a coffee bean from Kenya, there actually are subtle taste differences depending on where the beans were grown.
Like the others, this coffee is certified both Organic and Fair Trade. But it was the only one among the 52 varieties that is also Rainforest Alliance Certified (RAC). This set them apart and gave them extra points in our Eco-Friendliness category. RAC is a credible certifying body that aims to protect our rain forests, soil, and other ecosystems from the devastation caused by coffee production.
The main benefit of organically grown coffee is that, because it is not subjected to commercial fertilizer or insecticide, its beans would be free of chemical residue. For this reason, some people claim that Organic Coffee has a fuller, richer flavor than non-organically grown coffee. Aside from the taste of the coffee, growing coffee using Organic farming methods benefits the environment and the health of the consumer and the farmer. The production of Organic Coffee uses no chemical fertilizers to feed the plants and no chemical pesticides to keep insects at bay. Pesticides and other non-organic farming chemicals accumulate in human body fat, causing damage to the nervous and reproductive systems. While Organic Coffee may cost more, most would say the benefits outweigh the added cost.
First time trying this brand. We've been rotating through various organic whole beans, looking for our "go to". We purchased this one and the "Mind, Body, Soul" whole bean blend and we love them both! The breakfast blend is more robust and the mind, body soul is a bit sweeter. We also use filtered water which we have found allows for better coffee flavor and less tap water (aka, chemical) flavor. We will definitely be buying both again. It's only a 12 oz bag so if you do daily coffee for multiple coffee drinkers, you'll burn through it pretty fast. Need bigger bags!
Now let’s talk about the best part - the taste. Jo Esppresso beans can be described as dark, earthy and fragrant. It is a medium dark roast that doesn’t contain any bitterness or toastiness which are often associated with this kind of coffee. For best results, we suggest that you follow the grinding instructions provided by the company and that you use a quality espresso maker.

However, I would say that this coffee in no way compares. I read the bag, revisited the site to see if it is a blend. It is not described as such, but I doubt that in a blind taste test anyone familiar with these coffees would identify it as Ethiopian, or even African. I does not have the choclatey undertones or floral scent In many ways it reminds me more of Kona (i live in Hawaii, and have ready access but do not like Kona coffee; mild, smooth but non-descript, in my opinion. It is, however, everywhere here and part of the reason we do not get nice varietals from other lands). For me, this coffee is a big disappointment.
With this Colombian grown organic coffee in a K-cup, this is the perfect caffeine fix that can stimulate the senses. Similar to other dark roasts, you can expect notes of dark chocolate in this coffee. The beans have been through a long roasting process, which also means that the acidity is reduced. There are also toasted notes with the aftertaste of this coffee, but you do not have to worry since it does not have a pronounced bitterness.

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