This weekend at the tasting room you can find some rad new @apolis market bags that we collaborated with @shopassembly and @themaingrainbakery to commission. Thanks for coordinating, @juneandjae! Drop us a message if you’d like to buy one online and have us ship it (we have pretty limited quantity). Come check them out! #centralwisconsin 📷 @juneandjae
The next step in the quest for a quality cup of coffee is roasting. The roasting process heats up the beans at temperatures of 230 degrees Celsius; neutralizing the extreme unpleasant flavor profiles of the bean. The newly roasted bean offers nutty, smoky, or spicy flavors. The length of time that the bean is roasted determines the flavor profile and caffeine content. Beans roasted longer have a shiny black appearance and they boast a bitter and bold taste. Also, they are noted by an oily feel. Light roasted beans, which are roasted for a shorter length of time, tend to be sweeter, smoother, and even floral in flavor. If you prefer a lighter smooth taste, you will defer from bolder, darker roasts of equal of even better quality.
The organic movement is fueled in large part by consumers’ health concerns. People are understandably wary of consuming agricultural poisons along with their fruits and vegetables. With coffee, however, the health issue is less persuasive than it is with many other agricultural products: apples or strawberries, for example, which we consume whole and often raw. We do not consume the fruit of the coffee tree. Instead, we strip the fruit off and compost it, retaining only the seed, which we then dry, roast at very high temperatures, grind, and soak in hot water. Subsequently we throw away the dried, roasted, ground seeds and drink the water.
The most exciting thing here is the fact that the beans are air roasted. Not many coffee brands do this because the process is complicated and takes quite a while. As a matter of fact, less than 1% of all coffee is roasted this way. However, for Kona, it provided unique taste as well as ease of use in different type of coffee makers, French press coffee makers, and cold brew machines.

We have a Saeco machine, my husband drinks espresso and I like regular coffee. We're used to darker roasts but this one was nice, smooth, flavorful. I thought a medium roast would be too light for an espresso, but my husband said, "this is a tasty coffee." If you eat it with fresh homemade cream scones, it'll tastes even more delicious! Someone said the oiliness of the beans interfered with the burr grinder in their machine, but my husband does regular maintenance on our Saeco and it's been functioning great for over 5 years now (previously he used Lavzza for 2-3 years, then we switched to Costco Sumatra roast coffee, which was awesome, and a few other trial brands here and there.)

We also asked tasters to guess the brew type (light, medium or dark) and include any flavor notes before anonymously leaving their feedback to later analyze. We have a very diverse group of coffee drinkers, but most tend to drink stronger and bolder coffee. When analyzing the results, we found that the taste testers overwhelmingly liked the stronger tasting light and medium roasts, which matched their pre-testing preferences.
What we love about this coffee is its blend of economy and flavor. This is one of the most affordable coffees out there, ounce for ounce. And despite being so cheap, it doesn’t compromise too far on flavor. Being a medium roast, it does have a bitter yet slight acidic aftertaste. The packaging is large and generous, and it uses Mountain Grown beans for superior aroma. The brand also sports UTZ Certification for Sustainability.
“My husband is a coffee addict, and I’m a bit of a fanatic about chemical additives and such. When I saw organic coffee offered for review, I knew I had to get this for him. Here is his review on the coffee: ‘I typically like bolder, dark-roast coffees. Once in a while I’ll mix it up when I’m out, and I’ll order a medium-roast brand. As far as buying an entire bag for home, I’ve grown tired of most medium roasts and do not want to waste money on tinny flavored coffee. This medium roast, however, is at the top of the bracket. I had to look at the bag a second time to make sure it was actually a medium roast. Very impressive full flavor.’”
Most bags of premier coffee come in twelve ounce bags, and Peet’s Big Bang Coffee Medium Roast is no exception. You’ve seen this brand in the aisles of the grocery store, but you’ve never heard anybody rave about Peet’s. It’s an experience, and Peet’s drinkers are loyal to the brand for one reason: Ethiopian Super Natural. This signature blend celebrates Peet’s fifty year anniversary as a leading coffee company, and remain as one of the top rated coffee beans brand available online. Peet’s has been designing signature styles, roasts, and blends of coffee for ages; hop on the Peet’s train and see why nobody’s talking about it—they don’t want you to grab the last bag off the shelves and leave them without.

"I never thought I’d be so obsessed with such a simple product, but I am! It all started when I got tired of spending so much money on buying coffee and wanted a cost-effective alternative. I needed my own coffee pot, and I needed something small enough to fit at my desk at work. Enter the Mr. Coffee! It’s small, easy to use, but makes a solid cup of coffee (with the right beans, of course). 

This equal exchange coffee not only makes you feel good about buying organic and fair trade products, but it tastes great too! I typically purchase Starbucks coffee, and was a very loyal customer. After reading the reviews, I thought it was worth a try, especially considering I could get three bags less than the cost of two Starbucks. This coffee has little to no acidity or aftertaste and is suprisingly smooth. I think I found a new favorite!

It is much easier to use compared to rest of the drip coffee makers, we’ve reviewed. Can be programmed 24h before to automatically brew. The resulting coffee is much hotter compared to most of drip coffee makers and it does not get overheated or bitter because it is in the thermal carafe. If you are looking for a quest for the ideal cup of coffee and this hits the mark.

Most coffee consumed in the continental United States (in QSR restaurants and most cafes,) are arabica bean-originated. Arabica coffee is what you’ll often hear or read as “mountain-grown” coffee, due to its necessity for being grown at elevations of 18,000 feet or higher. It’s the ideal climate to grow these perfect beans, package them, and maintain their environment, or “perfect coffee eco system,” until consumption.


The professionally crafted Kauai Coffee is 100 percent Arabica Hawaiian coffee, providing you a taste of the island paradise in each cup. Select beans are expertly roasted fresh from the fields and then ground to make a mild, smooth, and aroma-rich coffee. This may be a relative newcomer in the coffee world, but the quality makes it stand out, with it being a proud USA-made product.
Verena Street sells both whole and ground coffee beans, decaf, espresso and three other roasting options that can please even the pickiest coffee drinker. We found this brand had a cost point that was right in the middle of all the brands we tested, making it a smart budgeting choice. Testers loved the sweet hazelnut aroma, the surprisingly bold flavor and the caramel finish that shot this coffee to first place in whole bean coffee, light roasted coffee and best overall taste.
The organic rainforest blend coming in on swift winds from San Francisco Bay Coffee represents a tasteful mixture of medium roasted Arabica coffee beans. The lush taste here is thanks to enriched citrus notes. This is a certified organic coffee produced in Guatemala, Colombia, Mexico, and Indonesia. Made from carefully selected beans and sealed fresh in K-cups, to provide the exclusive quality taste.
As one of the few products we have reviewed, that comes in hermetically sealed pressurized cans; this brand deserves some applause. The package results in an intensely fresh coffee powder. And illy is an excellent option if you want the authentic Italian taste. Their products are certified ethical by DNV. The coffee blend contains 100% pure Arabica beans sourced from growers across the world.

The soul of this coffee is in the high-altitude region of Latin America, which is the one responsible for making the coffee naturally bright and sweet. To be specific, the beans are sourced all the way from Colombia and Guatemala. The premium beans that are used in the production of the coffee provides a medium and smooth body with notes of sweet citrus and chocolate. The company is also known for its programs that help its local farmers as a way of giving back to the community.
100% HAPPINESS GUARANTEE - TRY PEAK PERFORMANCE ORGANIC COFFEE COMPLETELY RISK FREE. We are so confident that you will feel the difference and LOVE Peak Performance Coffee, so if you aren't COMPLETELY satisfied for any reason you are completely covered with a 100% SATISFACTION GUARANTEE! Simply click the add to cart button at the top of this page to try yours now completely RISK FREE!
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