First time trying this brand. We've been rotating through various organic whole beans, looking for our "go to". We purchased this one and the "Mind, Body, Soul" whole bean blend and we love them both! The breakfast blend is more robust and the mind, body soul is a bit sweeter. We also use filtered water which we have found allows for better coffee flavor and less tap water (aka, chemical) flavor. We will definitely be buying both again. It's only a 12 oz bag so if you do daily coffee for multiple coffee drinkers, you'll burn through it pretty fast. Need bigger bags!
After tasting many coffees that were either completely bland or singed to bitter oblivion, Thrive Market's coffee was a welcome relief, as it offered flavor that was actually nuanced. "Aroma!" wrote my colleague Joe (note the exclamation point). "Woodsy, dark chocolate. Bright! Finished fruity, with a flavor of raspberry and copper." Other tasters also noted that this coffee was brighter than the rest, and offered nice fruitiness. The coffee has a relatively thin body, so those who like a rounder, creamier texture might find it lacking It was not so light and thin, however, that it didn't hold up nicely to a bit of milk—and you could still taste the chocolatey, woody notes through the milk, whereas many coffees lost all distinct flavor when dairy was added. Another bonus: this coffee comes in a huge 24-ounce bag, and at $12.99 for that size, it's an incredible deal.
All of the coffee from Equal Exchange is grown in Latin America. They have small local farms spread throughout Latin America including Guatemala, Peru, Mexico, and many more. It is very rare for coffee to have a single origin. But just because it comes from different areas does not mean it is bad. They process their beans through non-chemical means to eliminate any threat of mold ending up in your coffee.
“What’s the worst thing about coffee? Bitter. Bitter is bad. Bizzy has conquered bitter with this cold-brew blend. I brew for 24 hours, in the fridge, leaving a smooth, sweet concentrate available when needed. I just pour over ice, add a splash of sweet cream, and abracadabra, magic. The blend is organic, a huge plus [with] a mix of light to dark roasts, perfectly course ground for cold brewing. I’m in love. Thank you, Bizzy!”
On the other hand, the appearance of certain coffees on our list also suggests the value of continuity and tradition in processing. All four Kenya coffees in the Top 30 were subject to the meticulous Kenya variant on wet-processing that has been helping produce consistently great coffees in Kenya for decades. The two Sumatra coffees owe their distinction in great part to refined application of the decades-old “wet-hulling” process still largely unique to Indonesia, particularly to Sumatra. See our 2016 report Learning from Sumatras for more on wet-hulling and sensory distinction.