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New England Coffee was the dining hall coffee at my New England college—a bit on the nose, but a strong choice. Like Green Mountain coffee, New England Coffee locates its mythology north of Connecticut; its packaging includes a covered bridge, horse-drawn carriage, red barn, mill race, and church steeple in a landscape painted à la Grandma Moses. I hardly noticed I was drinking my pour-over cup until it was half gone, which is, unexpectedly, high praise for a cup of coffee. Like inexpensive wine, inexpensive coffee is best when its flavor is innocuous. A hint of sour coffee stomach waits in the wings, but with a hearty breakfast alongside, New England Coffee is a safe and delightful option.
Our unknown brands overwhelmingly ranked high in all of the categories we tested. Our runner up for best overall coffee and unknown brands was Cameron’s whole bean light roast. Cameron’s offers drinkers another option in the sustainable and small batch category, but comes in as one of the most expensive options at $.71 per ounce. Tasters commented over and over that this was a smooth coffee and that taste wasn’t overpowering. The finish of the coffee ranked higher than any other we tested.