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Professional coffee roasters roast green organic coffee beans by heating them in a large rotating drum. After about 5 to 7 minutes of intense heat, much of their moisture evaporates and the beans turn a yellow color and smell a little like popcorn. After about 8 minutes in the roaster, the "first pop" occurs. At this point the organic beans have doubled in size, crackling as they continue to expand. Many roasters stop the roasting process after the "first pop". Not Starbucks! After 10 to 11 minutes in the roaster, the organic coffee beans reach an even brown color and oil starts to appear on the surface of the bean. At somewhere between 11 and 15 minutes of roasting, the signature Starbucks flavor develops in the organic beans. The "second pop" signals that the organic coffee is ready to sell under the Starbucks label.
This specific Equal Exchange Organic coffee is their Breakfast blend. It is in fact a blend of their Medium roast and Fresh Roasted coffees. It has a great body, terrific aroma, but the taste and aftertaste seem to lack a bit. However, everyone's taste for coffee is different. If you like a sweeter tasting coffee with chocolate undertones, great because that is what this one has. If not, you probably will not like this one. Customers have also reported that the Breakfast Blend has low acidity which is great to see. High acidity can ruin an otherwise great coffee.

On a personal level, I am a die hard black tea drinker and have had trouble not only finding organic black tea where I live... but also a company that is not green washed. Not only have I found an organic black tea that I love the taste of but also there is a variety of black teas I can choose from! Doing my research I have also found that this company has integrity in addition to simply having great products. On a professional level I started in a catering/food services posi...tion which I switched over to Equal Exchange coffee and I am constantly and consistently getting compliments on my coffee service being the best they have had, and have had customers that choose me over the local competitor for breakfast events. I am sold on the quality of this product, which is a game changer in my business, and the model is great for my conscious at the same time.
The beans are sourced from Ethiopia, and is also an organic and a fair-trade brand. Aside from the popular Ethiopian Yirgacheffe flavor, there are thirteen (13) other flavors such as City Roast Colombian Supremo, City Roast Papua New Guinea, Dark Brazilian Santos, Dark Costa Rican Tirrazu, Dark Guatemalan, Dark House Blend and Dark Sumatra Gayoland.
Also try As you might expect in a city that’s been at it for some time now, coffee is for everyone in Chicago, not just the cool kids. Back of the Yards Coffeehouse, for example, is a true oasis in a tough neighborhood, while down in impoverished Englewood, the non-profit Kusanya Café & Roastery has been holding down the fort since 2013. Up on the North Side, the still-scarred (but fast-gentrifying) Uptown neighborhood has Everybody's Coffee, a passion project from a group of fun-loving coffee snobs, living in a local commune. (Author disclosure: These same coffee snobs got me addicted to the stuff, back in the mid-'90's.)

The first thing you need to know about this organic decaf coffee is that it comes in whole beans. Therefore, this means that you will have to ground it yourself at home. The amazing thing about this, if you ground just enough beans for one cup every morning, you will be able to taste freshly ground coffee every single day. It doesn’t get better than this! The Decaf Hurricane Espresso is a dark and robust roast that will win your heart in no time!

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