Back in the day, preparing coffee is a time-consuming and complicated task. Today, it has become a lot easier, especially with the introduction of innovative coffeemakers, including the one from Keurig. With the latter, you can use revolutionary K-cups to prepare your coffee quickly and without guesswork, guaranteeing consistent and delicious taste.
Promising review for the Original blend: "Every so often, you come across a company that builds their products for the right reasons: 1) to make money (of course), 2) to make the best possible product on the planet without taking shortcuts, proving that quality is their priority, 3) to make the world a better place by enhancing the lives of others. Most companies stop at the first reason, but Bulletproof embodies all three. Everything I have tried from Bulletproof is top notch, and some of the best possible products on the planet." —Storm
Coffee nirvana! I bought this for my son who has trouble with very acidic coffee, and we both have been looking for an organic coffee that would really taste good and meet the low acid criteria. The first pot we brewed we brewed weak. Yet, it was surprisingly delicious. It had a mild vanilla after taste and while weak, (our fault not the coffee's), it was quite nice and palatable, both black and with added cream and sugar. The next pot was brewed by my husband who prefers his coffee so strong it doesn't just stand a spoon up, but actually might melt a stainless steel spoon. So, it was brewed VERY strong. Again, delicious! More robust flavor, of course, but did not taste at all overly strong so it suited both his taste and mine. You cannot make a bad ... full review
When I moved away from a grocery store that carried Equal Exchange three or four years ago, I remember checking, and you had to order it directly from Equal Exchange, and wait for standard shipping. I guess thanks to the Whole Foods merger, now you can get this right on Amazon. I was excited to discover this, but the mislabeling is a bummer! Amazon, please fix!
I think I would try other coffees from this brand and would probably really like their darker flavors. For people who really want a lot of kick to their coffee I wouldn’t suggest this particular one though. Great things about this particular brand include the fact they are fair trade and organic. They source their coffee beans from small locally owned farmers who practice natural farming. Although my coffee connoisseur attitude does inspire me to occasionally indulge in a new Starbucks option, I always feel much better when I’m conscious about what I buy and opt for brands that seem more aware of their farmers practices and wellbeing. Fair Trade is a great option for the ‘ethically aware’ coffee shoppers out there.
The most exciting thing here is the fact that the beans are air roasted. Not many coffee brands do this because the process is complicated and takes quite a while. As a matter of fact, less than 1% of all coffee is roasted this way. However, for Kona, it provided unique taste as well as ease of use in different type of coffee makers, French press coffee makers, and cold brew machines.
Update: I have discovered since my original comments, a simple way to completely remove the slight bitterness of this coffee. A nice local health food store owner, told me to add a "pinch" of Bob's Red Mill Baking Soda to my cup of coffee. Wow, it made Equal Exchange Breakfast Blend Coffee taste as good as the finest organic coffee I have ever tasted! With that said, I will continue purchasing this great organic coffee.
Made from hearty Indonesian beans, these medium-roast coffee pods have deep and woodsy notes that are nicely balanced out by a fruity berry flavor and nice bright acidity. Reviewers describe this blend as their go-to single-serve morning roast because of its smooth, rich, "down-to-earth" flavor without any bitterness. These pods are compatible with any Keurig single-serve coffee machine. 

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However, I would say that this coffee in no way compares. I read the bag, revisited the site to see if it is a blend. It is not described as such, but I doubt that in a blind taste test anyone familiar with these coffees would identify it as Ethiopian, or even African. I does not have the choclatey undertones or floral scent In many ways it reminds me more of Kona (i live in Hawaii, and have ready access but do not like Kona coffee; mild, smooth but non-descript, in my opinion. It is, however, everywhere here and part of the reason we do not get nice varietals from other lands). For me, this coffee is a big disappointment.
There is no beating around the bush with this brand. When you buy Death Wish, you know exactly what you are getting: a higher dose of caffeine than your body should need, like ever. There is a market for robust coffee out there, and these guys are there to cater to those caffeine-heads. The brand has all the right certifications, including FairTrade. And despite using robusta beans, they have managed to keep the taste at least tolerable, which is quite an achievement.
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