One of the country’s most popular coffee shops can be sipped at home for a much less expensive price. While it might not be quite the experience you would get if you walked in, it is still delectable at $8.99 for a 16 ounce bag. Yes, it is a little pricey, but the flavor has gotten almost unanimous reviews, possibly because it is a light-medium roast with an agreeable and familiar taste.
Some of which include green coffee beans, white coffee beans, Kona coffee beans, Ethiopian coffee beans, java bean coffee, mocha coffee beans. And then there are (two major categories of beans ) – Arabica coffee beans and Robusta Coffee beans. In this article, the top 12 products which we will be discussing, will have these two as major ingredients.

The K475 is one of the most expensive K-Cup Pod Single Coffee Makers from Keurig. Coming in a bit more expensive than the K250 model (which is slimmer and doesn’t have a digital screen) and quite a lot more than the K55 model, which is currently a best seller on Amazon. So, while we were testing the K475, we were always asking ourselves: is it worth the money?
The organic rainforest blend coming in on swift winds from San Francisco Bay Coffee represents a tasteful mixture of medium roasted Arabica coffee beans. The lush taste here is thanks to enriched citrus notes. This is a certified organic coffee produced in Guatemala, Colombia, Mexico, and Indonesia. Made from carefully selected beans and sealed fresh in K-cups, to provide the exclusive quality taste.

After tasting many coffees that were either completely bland or singed to bitter oblivion, Thrive Market's coffee was a welcome relief, as it offered flavor that was actually nuanced. "Aroma!" wrote my colleague Joe (note the exclamation point). "Woodsy, dark chocolate. Bright! Finished fruity, with a flavor of raspberry and copper." Other tasters also noted that this coffee was brighter than the rest, and offered nice fruitiness. The coffee has a relatively thin body, so those who like a rounder, creamier texture might find it lacking It was not so light and thin, however, that it didn't hold up nicely to a bit of milk—and you could still taste the chocolatey, woody notes through the milk, whereas many coffees lost all distinct flavor when dairy was added. Another bonus: this coffee comes in a huge 24-ounce bag, and at $12.99 for that size, it's an incredible deal.
The main benefit of organically grown coffee is that, because it is not subjected to commercial fertilizer or insecticide, its beans would be free of chemical residue. For this reason, some people claim that Organic Coffee has a fuller, richer flavor than non-organically grown coffee. Aside from the taste of the coffee, growing coffee using Organic farming methods benefits the environment and the health of the consumer and the farmer. The production of Organic Coffee uses no chemical fertilizers to feed the plants and no chemical pesticides to keep insects at bay. Pesticides and other non-organic farming chemicals accumulate in human body fat, causing damage to the nervous and reproductive systems. While Organic Coffee may cost more, most would say the benefits outweigh the added cost.
The organic rainforest blend coming in on swift winds from San Francisco Bay Coffee represents a tasteful mixture of medium roasted Arabica coffee beans. The lush taste here is thanks to enriched citrus notes. This is a certified organic coffee produced in Guatemala, Colombia, Mexico, and Indonesia. Made from carefully selected beans and sealed fresh in K-cups, to provide the exclusive quality taste.
Coffee Kult ground coffee is a nice blend of choice Colombian-Brazilian coffee beans. The blend has 100% premium-grade Arabica beans which are smooth, rich, and medium bodied. Such high-grade beans are expertly roasted and blended to make the Coffee Kult Medium a must-try for any coffee enthusiasts. Coffee gourmets happily appreciate a cup of coffee made with this choice beans blend and so should you.
The San Francisco Bay One Cup is a blend of rainforest-grown coffee that delivers a smooth, full-bodied taste with lively acidic notes. The coffee is grown sensibly and fairly trade to ensure quality and consistency.It undergoes inspection before, during and even after roasting to ensure quality is observed. The total volume of this coffee is equivalent to 80 single serve coffees.
I bought this genuine Keurig product for my new 2.0 machine only to get a not compatible code when I inserted the pod into the unit. Called Keurig HQ as directed by the machine and they informed me that in fhe future be sure to check the pod box for a compatibility check mark to ensure it will work in my newer brewer. Not Best Buy's fault and they are a great source for these items at a really good price. Just be sure you know what type of brewer you have and check for the check on the box.
I bought this genuine Keurig product for my new 2.0 machine only to get a not compatible code when I inserted the pod into the unit. Called Keurig HQ as directed by the machine and they informed me that in fhe future be sure to check the pod box for a compatibility check mark to ensure it will work in my newer brewer. Not Best Buy's fault and they are a great source for these items at a really good price. Just be sure you know what type of brewer you have and check for the check on the box.
A coffee crop also requires a great deal of water, particularly when it is being grown quickly. It takes 37 gallons of water to produce enough beans for just one cup of coffee. Coffee is often produced in countries with a shortage of water, such as Ethiopia, and the combination of high water consumption and high fertilizer and pesticide use can lead to water degradation and pollution in water runoff.
Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.

Amazon went for the bold, and they got it. This full-bodied roast is undeniably bold. We found it comparable to an Italian roast, with less acidity. There is a pleasant fragrance while brewing. The coffee stays strong even at the 12 oz. setting. Even cream and sugar won't take away too much from the boldness. The quality build of the cups stays consistent, as does the taste. Sits at a lower price point than most.
Regardless, Kicking Horse makes sure to bring properly roasted beans to whomever is searching for them. What you’ll find with their signature blend, Kick Ass, is mainly Arabica beans sourced from top growers in South America and Indonesia, and roasted to a light perfection. Lighter on the spectrum than others on this list, if you’ve been disappointed at the darkness on the list thus far, search no further.
Strength control is understood to be regulated by the ratio of coffee to water. For example, more ground coffee and less water would result in a stronger brew. But, how does that work with a single serve machine, when you cannot regulate the amount of coffee and yet you can regulate the strength and volume of water simultaneously? In other words, you can select an 8-ounce drink to be strong or weak, but without changing the amount of coffee.
Belfast native Michael McCrory met Lauren Crabbe behind an espresso machine in San Diego, her hometown. A move up north for school brought the pair to the relatively quiet Outer Sunset section of the city, to the opening of this café, to considerable success (and acclaim) on the roasting front, and then another café, just up the road. All of this good fortune aside, the cafes maintain the feeling of a treasured neighborhood hangout—that is, on days when lines aren't out the door.

Who would have guessed that one of the most impressive coffee roasters in the West would have come up in the land of hot drinks abstainers? No doubt the pioneering team behind this single estate-only operation were slightly surprised, too—at a time when Salt Lake had very little good coffee to speak of, they took the plunge; now it's hard to imagine Utah's impressive artisan scene without them.
Plan ahead.  A financial advisor can help you draft a financial plan to ensure you’re reaching your goals and getting ready for retirement. The SmartAdvisor matching tool can help you find a person to work with to meet your needs. First you’ll answer a series of questions about your situation and your goals. Then the program will narrow down your options to three fiduciaries who suit your needs. You can then read their profiles to learn more about them, interview them on the phone or in person and choose who to work with in the future. This allows you to find a good fit while the program does much of the hard work for you.
As a mildly employed freelance writer, I have little disposable income, a lot of time on my hands, and strictly rationed vices. One such vice is coffee, which I drink more of than most people I know—even other freelance writers. But, despite my quantity-over-quality brewing habits, I’m capable of mustering some taste, and of standing by preference with reasoned conviction. So, with limited resources for fanciness and a desperate addiction in mind, I set out to determine which basic, widely available coffee brand should stand out from the rest on the grocery store shelf. I enjoy a Blue Bottle pour-over as much as the next fiend, but a $3 morning coffee is above my pay grade. I drink most of my coffee at home, from a bag of grounds that costs around $8, reupped on a bi-weekly grocery run. My choice of bag is usually determined by habit, or price, or shelf height, with less care than I take choosing a bar of soap, though I use both daily. When it comes to choosing a regular coffee—travel-mug, after-dinner, Sunday-morning coffee—which is best?
There’s actually a precise way you should grind your coffee. It’s not about the finer the better—that’s called coffee-like powder. You don’t want your grinds to be too coarse, because you’ll sacrifice coffee flavor when you could be siphoning it from the beans. It’s a tricky bit of business, but it’s what all the major players in the retail coffee world do. They not only weight their grinds, etc., but they actually check the quality of the grind and match it with measured samples. We’re not expecting you to go crazy with your grinds and their coarseness or size, but it is something you should pay attention to once or twice per month. Only a premier coffee bean grinder can handle your excellent batch of beans. It’s all about preparing your beans from storage all the way to your cup—you need a grinder that can match your requirements.
Black Oak Coffee Roasters from (Ukiah, CA) was my personal favorite and I’m glad to see it made your list as well! I do find it odd that it was on your list as it seems that you favor the lighter roasts and I’m opposite in my flavors. There are only 2 coffees that are not roasted in the U.S., is this because you haven’t tried too many outsides of the U.S. or do you find that they are just better in the US? Also thanks for taking one for the team and trying out the Black Rum Espresso because there is no way I would pay that price!
As one of the few products we have reviewed, that comes in hermetically sealed pressurized cans; this brand deserves some applause. The package results in an intensely fresh coffee powder. And illy is an excellent option if you want the authentic Italian taste. Their products are certified ethical by DNV. The coffee blend contains 100% pure Arabica beans sourced from growers across the world.
Gregg Parker is a writer and puppy enthusiast who divides his time between Los Angeles and the rest of the world. A graduate of the University of Southern California, his eclectic career has involved positions in education, health care, entertainment, nonprofit fundraising, technology, and literature. A points and miles expert, he's well-versed in all topics related to travel, including luggage and travel accessories. Other areas of expertise include pet care products, teaching resources, kitchen appliances, and anything related to coffee or barbecue.

My husband thought this blend was okay, though not as good as the Breakfast Blend (he gives 3 stars). I did not like it at all (1 star). It left a bitter aftertaste in my mouth long after the coffee was gone. I tried it both hot and iced, and experienced the same bitterness. We tried making it weaker and stronger than suggested, brewed from different bags, alternated with the Breakfast Blend, and used fresh water - every pot tasted bitter to me and just okay to my husband. Can't recommend.
Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like knife sharpeners), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ’em) products and single out the most convincing. While we’ve written about the best coffee machines, found the best pour-over coffee setups and French presses in every material, and even asked baristas and coffee roasters about their favorite coffee grinders and coffee makers, here we’re rounding up the best organic coffee beans you can find on Amazon. (Note that reviews have been edited for length and clarity.)
I ordered the Equal Exchange Organic Ethiopian Coffee after receiving a notice (prior to my subscription shipment) that the price had gone up on the Coffee Masters Gourmet Coffee, Ethiopian Yirgacheffe, Whole Bean, 12-Ounce Bags (Pack of 4) , a coffee I discovered after a long search and many pounds of not very good coffee. The price on the equal exchange was about 15-20% lower; what i had been paying for the other when I subscribed, and had a lot of good reviews so I thought I would give it a try.
Many of us cannot envision a life without that morning cup of coffee. Legend has it that we owe a debt to frisky Ethiopian goats for the discovery of coffee! Whatever the truth in that story, there is no doubt that coffee first originated in that region of Africa. If you are a coffee fanatic, there has never been a better time for your tribe than right now! There are innumerable versions and blends of coffee available in the market, with considerable variations in taste, aroma and caffeine levels.
This specific Equal Exchange Organic coffee is their Breakfast blend. It is in fact a blend of their Medium roast and Fresh Roasted coffees. It has a great body, terrific aroma, but the taste and aftertaste seem to lack a bit. However, everyone's taste for coffee is different. If you like a sweeter tasting coffee with chocolate undertones, great because that is what this one has. If not, you probably will not like this one. Customers have also reported that the Breakfast Blend has low acidity which is great to see. High acidity can ruin an otherwise great coffee.
Wouldn't it be amazing if a coffee actually boosted your metabolism? Fit brew incorporates several metabolism-boosting ingredients into their coffee, blending organic coffee with extracts of green tea, guarana, and inositol to provide antioxidants and boost energy and focus. Fit Brew also has blends of vitamin-infused coffee to support calmness, clarity, flexibility, immunity, and energy.
Update: I have discovered since my original comments, a simple way to completely remove the slight bitterness of this coffee. A nice local health food store owner, told me to add a "pinch" of Bob's Red Mill Baking Soda to my cup of coffee. Wow, it made Equal Exchange Breakfast Blend Coffee taste as good as the finest organic coffee I have ever tasted! With that said, I will continue purchasing this great organic coffee.
Relatively late to the good coffee game, it's hard to tell just where New York excels most—convincing the world it knows what it's doing when it comes to coffee, or actually setting a damn trend. Amid so much noise and a whole lot of colonization, here is a very good roaster, created by a Blue Bottle and Stumptown grad. (Remember when those beardy West Coasters had to come to town to teach us how coffee was done, just a few short years ago? We sure do.) Not the newest game in town, and slightly off the beaten path, over near Brooklyn's Navy Yard, Parlor, which began life as a pop-up bar in the back of a Williamsburg barber shop, is in every way a gem, and it knows it—their tasting room keeps catch-them-if-you-can, Sunday-only opening hours.
Gevaliamay have the prettiest packaging of all the assembled coffees, with a distinctive yellow bag and stylized illustrations fit for an IKEA. Despite its apparent fanciness, Gevalia is widely available in pharmacies and grocery stores, and usually for fairly cheap. A 12-ounce. bag of House Blend was $6.99 at Stop & Shop, making it the cheapest of the non-canned coffees I tested. Perhaps consequently, heat is an essential component to an enjoyable cup of Gevalia, and the taste becomes flat and headachy as it cools. However, Gevalia is the rare coffee that performs well in a microwave, and tastes as good reheated as it does freshly brewed. 
Belfast native Michael McCrory met Lauren Crabbe behind an espresso machine in San Diego, her hometown. A move up north for school brought the pair to the relatively quiet Outer Sunset section of the city, to the opening of this café, to considerable success (and acclaim) on the roasting front, and then another café, just up the road. All of this good fortune aside, the cafes maintain the feeling of a treasured neighborhood hangout—that is, on days when lines aren't out the door.

Evaluated as espresso. Complex, juicy, richly tart. Almond, dark chocolate, guava, tangerine zest, star jasmine in aroma and small cup. Light, very silky mouthfeel; chocolate, fruit and flowers all carry into a cleanly sweet, delicately drying finish. Flavor-saturated in three parts milk: almond, chocolate, guava, flowers all resonate in rich, custardy balance.
Willoughby’s Coffee & Tea is represented here with an Ethiopia Gelgelu Natural (93). Owner Barry Levine regards organic certification as important because many consumers prefer it. But, as a company, he says Willoughby’s is “quality-centric.” He goes on to say that, “We would have purchased this coffee had it been conventional, but have a preference, when the quality is really there, to have an organic offering, too. We have, in fact, had other excellent Ethiopia Naturals this season that were not organic, but were just too good to pass up. This coffee offered it all.” Because of logistical considerations, some Willoughby bags include the USDA organic seal and others do not. For this particular coffee, Willoughby’s prints the organic certifier on their bags in lieu of the USDA stamp.
I was pretty disappointed in this local coffee spot, unfortunately. I walked in and the staff seemed in disarray. I waited 15 minutes for a coffee, watching other people who ordered after me get their drinks filled. They had forgotten my order as it turned out, and when I asked about it, they were not too friendly in understanding what happened. After I finally pushed about needing to go, they finally made my drink, but I only had a couple minutes to finish it. Needless to say, I wasn't happy with their service at all. And my coffee was nothing impressive. Not worth the price in my opinion.
Hey I love organic coffee and drink 2-3 cups each morning. I was excited to try this particular whole beans blend and I grind all my beans and make it fresh each day but I was very disappointed with these beans. I knew it was coffee but there was no taste of anything actually to allow me to enjoy it as fresh cup of coffee. Very bland and no chocolate after note as mentioned on this sight which was the reason for ordering these for the chocolate after note. I love coffees that gives me a slight chocolaty note after each sip but nothing with these beans. It was almost like a decaf or spunk free coffee. I won't order these again and I always do my best to order the equal exchange goods.
Africa and Indonesia grow the world’s supply of robusta beans. These harsher and more caffeinated coffee beans cost less than arabica beans, as the Coffea canephora plant is hardier than the arabica bush and produces far more cherries at a younger age. Supermarket brands, instant coffee, and inexpensive coffee is almost always ground from this type of bean.
Valhalla Java prides itself on providing a strong cup of coffee that’s both organic and fair trade. Plus, if you don’t like it, Death Wish Coffee Company does the total opposite of what their name implies. Rather than having employees sitting around sending endless vibes of ill-fortune and destruction your way, they give you back your money — no harm, no foul.
You want 100% arabica for that perfect body, the strongest caffeine to keep you awake (after all, isn’t that the point?) You’re not about flashy labels, you don’t want gimmicks—you want straight-up excellent coffee, and you want to grind it like your life depends on it. Welcome to the Koffee Kult, the last coffee you’ll ever buy. If you’re a dark roast fan, you’ve stumbled upon the holy grail. From the first sip, you’ll have your mind blown higher than an 80’s psychedelic movie. Don’t down the whole cup at once, though. Savor it. Sip it. Indulge yourself in the exact definition of dark roast coffee. This is roasted in-house, and when you grind it up at home, you can have it any way you’d like. French press sort of a coffee drinker? Press it up. Brew it like espresso? Check. No matter what your preference, you’ll be able to indulge in your favorite dark roast for years to come. You could say that this coffee has a cult following (I get my zingers in while I can.) Just like the bag says, Be One Of Us isn’t just a slogan, it’s a message. Get ready to fall in love with dark roast coffee all over again.

Also try As you might expect in a city that’s been at it for some time now, coffee is for everyone in Chicago, not just the cool kids. Back of the Yards Coffeehouse, for example, is a true oasis in a tough neighborhood, while down in impoverished Englewood, the non-profit Kusanya Café & Roastery has been holding down the fort since 2013. Up on the North Side, the still-scarred (but fast-gentrifying) Uptown neighborhood has Everybody's Coffee, a passion project from a group of fun-loving coffee snobs, living in a local commune. (Author disclosure: These same coffee snobs got me addicted to the stuff, back in the mid-'90's.)
New England Coffee was the dining hall coffee at my New England college—a bit on the nose, but a strong choice. Like Green Mountain coffee, New England Coffee locates its mythology north of Connecticut; its packaging includes a covered bridge, horse-drawn carriage, red barn, mill race, and church steeple in a landscape painted à la Grandma Moses. I hardly noticed I was drinking my pour-over cup until it was half gone, which is, unexpectedly, high praise for a cup of coffee. Like inexpensive wine, inexpensive coffee is best when its flavor is innocuous. A hint of sour coffee stomach waits in the wings, but with a hearty breakfast alongside, New England Coffee is a safe and delightful option.
This coffee has done an exquisite job of marketing. Fair trade, organic, ethical in every sense of the word. And whole bean at that so you’re bound to expect the best flavor- right? This particular flavor ‘Mind, Body, and Soul’ is one that my fiance and I enjoy but don’t necessarily swoon over. It’s a medium blend that isn’t necessarily extremely robust. Both of us prefer a darker stout flavor, but love trying new coffees (especially organic fair trade options), so picked this one up on a whim during an Amazon Pantry order.
Our suppliers import and roast only the finest Organic Arabica Coffee beans. After passing through stage after stage of careful discrimination, We ensure that our Organic Coffee beans come solely from the top percentage of the harvest. Our expert partners often travel to buy directly from handpicked Fair Trade estates. Our Organic Coffee beans are slow roasted in small batches, illuminating all the coffee's best qualities. For your enjoyment, our Organic Coffee is always roasted to order and delivered at absolute peak freshness.
Let's face it: Some single-serving coffee pod flavors tend to have a bit of a bad rep because they can sometimes taste watered-down, over-roasted, or even bitter. Luckily, more and more major coffee brands have created delicious varieties that combine the ease of single-serve coffee pods with proven great flavor. From sustainably sourced brands to smaller artisanal roasts, these coffee pods are all top-rated picks.
Folgers brand topped the Harris Poll Coffee of the Year list. The classic brand has an array of highly ranked flavors which cost about 32 cents an ounce. But if you like your coffee dark, this might be the brand for you. Their French Roast blend ranked #1 on the Huffington Post’s list of best store-bought French roast coffee, mainly because of it’s “pleasant flavors.” The Black Silk blend is also a deal, at $7.64 for 27.8 ounces, which has been praised for it’s great flavor without the burnt aftertaste that plagues so many other dark roasts.
On the flip side, if you suffer from headaches, stomachaches or toothaches after drinking your morning cup of joe, you might want to switch to a low-acid coffee. It's much easier on your body, and it won't damage your teeth enamel or irritate your stomach lining. Just remember that the pH scale goes backwards, so lower pH levels mean higher amounts of acid. This means that a low-acid coffee would actually have a higher pH level than other brands.

I really have no major complaints about this coffee, just the particular flavor didn’t suit my fancy. Because it was advertised as having a chocolate undertone I figured it may be a more robust flavor for a medium blend- but that wasn’t really the case. The nutty malt flavor is much more noticeable. But, if that suits your fancy, this option is certainly the right one for you.
I have tried other Newman's Own products and they have all been good. So, I thought the coffee would be too. It was not. I could not even finish the cup and I like all types of coffees, including bold. Thinking it was a fluke with either the K-cup or the coffeemaker, I made another cup. It was the same: bad. In the future, I will stay away from Newman's Own coffee and continue buying the other coffees available for the Keurig.
I am very fussy about coffee. This trait had relegated me to all coffee buying responsibilities for our small office. These beans are mellow but full bodied (crowd pleaser and snob pleaser, all in one bag). We haven't poured a bad cup and have been using these beens for months. Stocking my office with acceptable beans is no longer a chore. This is a simple one-click, 2 days later (prime)we get our fresh beans. Saves a lot of hassle and I really enjoy the coffee. You can get a 5 star bag by searching and scouring local roasters, but I'm very happy with these beans for their price and convenience.
The process known as wet milling uses water to extract and separate the seeds from the cherries. This method uses a lot of water, so some have deemed it as not environmentally friendly. Despite this, wet milling is still in extensive use as it produces coffee that has a fruity and bright character. It is a pricy and gruesome process, but it gives the highest quality beans.
Café Britt produces 12-ounce bags of dark roasted coffee and sells them in 2 bag sets. The company uses 100% organic fertilizers and grows its bushes underneath native tree species, preserving the agro-ecosystem of the region. This single origin variety is preferred by chefs from around the world. Since 1991, the company has produced this rich coffee with its hint of apple aroma. It is medium dark and not acidic.
Made from hearty Indonesian beans, these medium-roast coffee pods have deep and woodsy notes that are nicely balanced out by a fruity berry flavor and nice bright acidity. Reviewers describe this blend as their go-to single-serve morning roast because of its smooth, rich, "down-to-earth" flavor without any bitterness. These pods are compatible with any Keurig single-serve coffee machine. 
For most individuals, waking up with fresh cup of coffee is definitely one of the best ways to get out of bed. And we can only find very few brands having a rich taste and health benefits which can be offered in a best organic coffee brands. These brands are normally harvested from different locations including Costa Rica, Honduras, and Panama. The organic coffee contains some of the most intense flavors in the market today. In addition to offering you the kick start in the morning, organic coffee can reduce the risk of chronic disease, improve your lifespan and make your life better.
Professional coffee roasters roast green organic coffee beans by heating them in a large rotating drum. After about 5 to 7 minutes of intense heat, much of their moisture evaporates and the beans turn a yellow color and smell a little like popcorn. After about 8 minutes in the roaster, the "first pop" occurs. At this point the organic beans have doubled in size, crackling as they continue to expand. Many roasters stop the roasting process after the "first pop". Not Starbucks! After 10 to 11 minutes in the roaster, the organic coffee beans reach an even brown color and oil starts to appear on the surface of the bean. At somewhere between 11 and 15 minutes of roasting, the signature Starbucks flavor develops in the organic beans. The "second pop" signals that the organic coffee is ready to sell under the Starbucks label.
That is a lot to ask for a cup of coffee, and not all coffee brands will be able to meet all three criteria. This doesn't necessarily mean the company isn't socially responsible: it is often the case that these designations are difficult to achieve all at once and still produce coffee at the volume and price necessary to satisfy the market. But they are good things to watch for when you compare brands and taste organic coffee.
As more and more coffee companies cave to the temptation to adulterate with soy beans sprayed with chemical flavors and questionable trade practices, Equal Exchange may be the last coffee company standing to offer organic whole beans sourced from small producer coops, and roasted at a worker owned facility stateside. The company maintains its commitment to fair trade and supports many worthy causes. I recently had cause to engage in a lengthy discussion with reps at Equal Exchange and consider their inteigrity (and really great tasting coffee!) unsurpassed.
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