As coffee consumption increased, and the value of coffee beans as an agricultural export grew, many farmers moved coffee off of hard-to-reach forested hillsides and grew it at lower elevations, in dedicated coffee fields, for ease of cultivation and harvesting. This transition from coffee as a plant grown in forested mountains to a plant grown on plantations has had an array of far-reaching effects.
On a personal level, I am a die hard black tea drinker and have had trouble not only finding organic black tea where I live... but also a company that is not green washed. Not only have I found an organic black tea that I love the taste of but also there is a variety of black teas I can choose from! Doing my research I have also found that this company has integrity in addition to simply having great products. On a professional level I started in a catering/food services posi...tion which I switched over to Equal Exchange coffee and I am constantly and consistently getting compliments on my coffee service being the best they have had, and have had customers that choose me over the local competitor for breakfast events. I am sold on the quality of this product, which is a game changer in my business, and the model is great for my conscious at the same time.
Nevertheless, pesticides and herbicides are widely used, sometimes abused, in the coffee fields of the world. Many consumers seek organically grown coffees out of concern for the health of the earth itself and those who live on it. According to a report from Technavio Research, the Compound Annual Growth Rated (CAGR) for organic coffee is expected to increase by 13% between now and 2021. This research attributes this projected growth, in part, to millennials, who, as a demographic, are said to be concerned with the environment and a healthy lifestyle, and to have a willingness to spend money for specialty or niche products like organic coffee. So it appears that, while the driving force behind the demand for organic coffee may be changing from health concerns to environmental concerns, the demand itself is on the rise. According to a World of Organic Agriculture 2016 report quoted by ecologist Julie Craves, coffee is the world’s largest single organic crop.
With this Colombian grown organic coffee in a K-cup, this is the perfect caffeine fix that can stimulate the senses. Similar to other dark roasts, you can expect notes of dark chocolate in this coffee. The beans have been through a long roasting process, which also means that the acidity is reduced. There are also toasted notes with the aftertaste of this coffee, but you do not have to worry since it does not have a pronounced bitterness.
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