Archer Farms is Target's in-house brand. This coffee is organic and fair trade, and I will say that it was one of the more memorable, flavorful coffees. It tasted fruity, floral, and a little acidic. It has a kind of funkiness to it. There were also some notes of bitterness at the end, however, that made me think it was slightly over-roasted, and just a hint of that dirty-water aroma coffees can sometimes have. This is a solid, flavorful option, though, with plenty of nuanced flavor that makes it worth buying when you're at Target.
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Café du Monde, like Chock Full o’ Nuts, is as much a stylistic choice as a gastronomic one, and both require a deep well of cultural identification to stomach on a regular basis. Chicory has historically been used as a coffee substitute as well as a flavoring agent, and chicory coffee in the US is closely associated with New Orleans coffee culture. Café du Monde is named for an actual coffee stand in New Orleans that has been in operation since the 1860s, and may be the best-known domestic producer of chicory coffee, if not the only one. The iconic marigold can includes a recipe for café au lait, the traditional chicory coffee drink sold at the IRL Café du Monde; given the parameters of this coffee taste-test, and the practical concerns of an at-home coffee drinker without the ability or desire to boil milk every morning just to stomach their coffee, I drank it black. This may have been a mistake. The flavor of chicory is interesting, and even initially enjoyable, but the romance was gone for me after about two minutes. I had a similar physical reaction to Chock Full o’ Nuts, my face contorting involuntarily into what I feel compelled to call a Chicory Frown. This worsened as it cooled, but cold black chicory coffee is nothing compared to microwaved chicory coffee. After a single sip I poured it out in the sink. Chicory has its devotees, but I fear the taste is not one I can acquire.
All of the coffee from Equal Exchange is grown in Latin America. They have small local farms spread throughout Latin America including Guatemala, Peru, Mexico, and many more. It is very rare for coffee to have a single origin. But just because it comes from different areas does not mean it is bad. They process their beans through non-chemical means to eliminate any threat of mold ending up in your coffee. 
I suffer from MS, it got a lot worse this year and my doc gave me six months to get better on my own before she puts me on meds. So this coffee is a big part of my natural recovery. Along with yoga, meditation, tons of antioxidants and probiotics, I make coffee combutcha and use (I know, yuk) coffee enemas, daily. Extreme detox! This brand was recommended on some website I found, I it works amazing! I feel like a million bucks after the enemas! Watch me recover completely and start running marathons before the big pharma catches me in it's ugly claw!
Am now on my second or third Kilo of Kick Ass...... After first finding Kick Ass, I continued to try other coffees and roasts in a search for "my preferred coffee". I still have other coffees yet to try, but have tried quite a few different high rated coffees... Some were good and some I gave away.... I do know what I want now in a coffee and roast... I want it all !!!! Now is that too much to ask ????? I grind my own beans and use a good brewer with no burner to scorch my coffee.... Kicking Horse is the only coffee that I keep coming back to.... I will tell you that so far I am torn between two favorites...... And they are both Kicking Horse Coffees !!! .... 454 Horsepower and Kick Ass...... The Kick Ass has a far superior body, while the 454 ... full review
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