Archer Farms is Target's in-house brand. This coffee is organic and fair trade, and I will say that it was one of the more memorable, flavorful coffees. It tasted fruity, floral, and a little acidic. It has a kind of funkiness to it. There were also some notes of bitterness at the end, however, that made me think it was slightly over-roasted, and just a hint of that dirty-water aroma coffees can sometimes have. This is a solid, flavorful option, though, with plenty of nuanced flavor that makes it worth buying when you're at Target.
I found an interesting study from the Japanese which showed that 99.8% of the pesticides used in farming coffee beans, was burned off in the roasting process. So even though it is almost as clean as organic and not as harmful as one might think, it still lacks the quality in terms of organic fertilizers and culitivation not to mention the storing and shipping which greatly effects quality! I prefer organic all the way but it was an interesting informative article about that study. Here’s the link: https://www.ncbi.nlm.nih.gov/pubmed/23154763

Most bags of premier coffee come in twelve ounce bags, and Peet’s Big Bang Coffee Medium Roast is no exception. You’ve seen this brand in the aisles of the grocery store, but you’ve never heard anybody rave about Peet’s. It’s an experience, and Peet’s drinkers are loyal to the brand for one reason: Ethiopian Super Natural. This signature blend celebrates Peet’s fifty year anniversary as a leading coffee company, and remain as one of the top rated coffee beans brand available online. Peet’s has been designing signature styles, roasts, and blends of coffee for ages; hop on the Peet’s train and see why nobody’s talking about it—they don’t want you to grab the last bag off the shelves and leave them without.


When I moved away from a grocery store that carried Equal Exchange three or four years ago, I remember checking, and you had to order it directly from Equal Exchange, and wait for standard shipping. I guess thanks to the Whole Foods merger, now you can get this right on Amazon. I was excited to discover this, but the mislabeling is a bummer! Amazon, please fix!
In many ways, coffee is like wine. Depending on the area of origin, the degree of roast and grind levels, the taste of a particular coffee can vary drastically. Plus there is also the added layer of mixing different coffee beans to create unique blends. So, finding the best ground coffee brand for you depends entirely on your tastes and preferences. This brings us to the first section of our guide:
Coffee grown in the sun in fertilized fields produces more seeds (coffee beans) more quickly than coffee grown in the shade, but coffee grown in the shade produces a higher quality coffee with a better flavor. Growing coffee in the sun not only requires the use of fertilizers, but has led to wide-scale deforestation and habitat loss for wildlife species. Coffee grown in its traditional forested setting creates valuable habitat for many bird species. 
I have always purchased Equal Exchange whole bean decaffeinated coffee, but decided to try the ground Equal Exchange just to save me time in the morning grinding it and then having to clean the grinder and my husband and I are thrilled with it. It has wonderful full flavor and actually tastes better than the beans I was grinding. I definitely recommend this product.
Over the course of the year, we reviewed fewer than a dozen darker roasts. Most were medium-dark at best; some barely that. The majority of darker roasts we reviewed were sent by roasters in Taiwan and most were espressos, reflecting both the time-honored espresso practice of emphasizing chocolate and sweetness through moderate dark roasting, as well as, perhaps, a preference in Taiwan for more traditional styles of espresso as opposed to the lighter-roasted, brighter style of espresso now popular with the leading edge of North American roasters.

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