Equal Exchange organic coffee is terrific. While for some, the taste is lacking a little, many still enjoy it. Not to mention everything behind this coffee is absolutely awesome. Organic certified, Fairtrade, more than we have seen ever before. Even certified Kosher! In addition, the company is just great. Worker-owned, fair pay to all of their workers and farmers, job security, and so much more. Equal Exchange definitely lives up to their name.
Our suppliers import and roast only the finest Organic Arabica Coffee beans. After passing through stage after stage of careful discrimination, We ensure that our Organic Coffee beans come solely from the top percentage of the harvest. Our expert partners often travel to buy directly from handpicked Fair Trade estates. Our Organic Coffee beans are slow roasted in small batches, illuminating all the coffee's best qualities. For your enjoyment, our Organic Coffee is always roasted to order and delivered at absolute peak freshness.
Professional coffee roasters roast green organic coffee beans by heating them in a large rotating drum. After about 5 to 7 minutes of intense heat, much of their moisture evaporates and the beans turn a yellow color and smell a little like popcorn. After about 8 minutes in the roaster, the "first pop" occurs. At this point the organic beans have doubled in size, crackling as they continue to expand. Many roasters stop the roasting process after the "first pop". Not Starbucks! After 10 to 11 minutes in the roaster, the organic coffee beans reach an even brown color and oil starts to appear on the surface of the bean. At somewhere between 11 and 15 minutes of roasting, the signature Starbucks flavor develops in the organic beans. The "second pop" signals that the organic coffee is ready to sell under the Starbucks label.
I've been using this for years. I can't get a better cup of coffee than the one I make at home. It's very difficult to find organic decaf in whole beans. I'd found a small organic mercantile near my house and purchased it there for a long time. Then I moved away and the only place I could find it was that store, but now it's an hour to drive there. I searched the closer stores and could not find it. Finally it occurred to me that Amazon has EVERYTHING and of course there it was. So much nice to order this and have it show up at my door. It's cheaper here too. Thanks Amazon !
One of those towns that got lucky, relatively early on, Arizona's second city still knows coffee best, at least around these parts. Right now, the city is all about this super-mod operation, featuring two high-design hangouts—one at Presta's roasting plant, the other inside the quite chic Mercado San Agustin, these days one of Tucson's favorite gathering places, and for good reason.
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