When you choose the Peak Performance Organic, you can rest with the confidence that you are enjoying the cleanest, healthiest cup of coffee possible. It is a top quality ground coffee that offers a rich taste and a powerful flavor that stays with you for hours after drinking it. The reason behind this being that it is made of high altitude coffee beans from the Guatemalan highlands, a type of coffee that packs you with antioxidants, thus providing an almost therapeutic benefit along with a powerful taste.
The very day we spoke with several roasters in New England whose coffees are featured in this month’s tasting report, Dunkin’ Brands, parent company of Dunkin’ Donuts (now rebranding simply as Dunkin’) and headquartered in Massachusetts, announced plans for expansion. And the company’s “Blueprint for Growth” centers not on doughnuts, but coffee, including the relaunch […]
Willoughby’s Coffee & Tea is represented here with an Ethiopia Gelgelu Natural (93). Owner Barry Levine regards organic certification as important because many consumers prefer it. But, as a company, he says Willoughby’s is “quality-centric.” He goes on to say that, “We would have purchased this coffee had it been conventional, but have a preference, when the quality is really there, to have an organic offering, too. We have, in fact, had other excellent Ethiopia Naturals this season that were not organic, but were just too good to pass up. This coffee offered it all.” Because of logistical considerations, some Willoughby bags include the USDA organic seal and others do not. For this particular coffee, Willoughby’s prints the organic certifier on their bags in lieu of the USDA stamp.
Over the course of the year, we reviewed fewer than a dozen darker roasts. Most were medium-dark at best; some barely that. The majority of darker roasts we reviewed were sent by roasters in Taiwan and most were espressos, reflecting both the time-honored espresso practice of emphasizing chocolate and sweetness through moderate dark roasting, as well as, perhaps, a preference in Taiwan for more traditional styles of espresso as opposed to the lighter-roasted, brighter style of espresso now popular with the leading edge of North American roasters.