The next step in the quest for a quality cup of coffee is roasting. The roasting process heats up the beans at temperatures of 230 degrees Celsius; neutralizing the extreme unpleasant flavor profiles of the bean. The newly roasted bean offers nutty, smoky, or spicy flavors. The length of time that the bean is roasted determines the flavor profile and caffeine content. Beans roasted longer have a shiny black appearance and they boast a bitter and bold taste. Also, they are noted by an oily feel. Light roasted beans, which are roasted for a shorter length of time, tend to be sweeter, smoother, and even floral in flavor. If you prefer a lighter smooth taste, you will defer from bolder, darker roasts of equal of even better quality.
The only product in the world which is sold more than coffee is oil. That makes coffee the second most important in terms of how much money it makes, and it makes a lot. Each year, retail sales globally are about $12 billion U.S.D. More than 400 billion cups of this “black gold” are enjoyed each year and the businesses which sell all the equipment necessary to grind coffee beans, brew and roast them, and cups to serve the delicious liquid only add to the huge amount of money that revolves around coffee.
Our trusty testers rated this coffee a 7.55 out of 10 on our overall testing scale. In the aroma category the coffee scored a 7.60 and received the most 10’s out of any coffee we tested. Those who like strong black coffee rated the aroma low with the thought it was going to be “fruity” or “weak,” but were pleasantly surprised with the taste. The coffee finish rated highly as well at 7.80 out of 10. Tasters specifically noted the caramel finish. Most guessed incorrectly that this was a Medium coffee roast.
The Koffee Kult from Hollywood, Florida is a true artisanal passion, roasted in small batches, by hand, to ensure quality. Thunder Bolt Whole Bean Coffee creates an exceptional cup of gourmet coffee that has inspired a cult-like following. The company prides themselves on delivering pure Arabica coffee beans, for a strong, not bitter taste. There’s no filler robusta coffee being used here.
Strength control is understood to be regulated by the ratio of coffee to water. For example, more ground coffee and less water would result in a stronger brew. But, how does that work with a single serve machine, when you cannot regulate the amount of coffee and yet you can regulate the strength and volume of water simultaneously? In other words, you can select an 8-ounce drink to be strong or weak, but without changing the amount of coffee.
In terms of flavor, arabica beans win the prize. They brew a more delicate cup of coffee with slight overtones of berry and a high level of acidity. Robustas have a lot more caffeine – nearly twice as much as arabica beans – but they also have a stronger, more bitter taste that can be a bit harsh. Still, there are high-quality robustas available, and these beans do make a good cup of espresso.
For the last 35 years our mission has been to find the world's finest Arabica varieties, roast them for the richest, most flavorful coffees available anywhere, at the lowest possible price, all while making the world a better place. Our coffee is grown responsibly, Fairly Traded and Grown For Good (see details about our Community Aid Programs below), we strive to improve the lives of each person we work with including the farmers, retailers, our employees, and you, our customers.
If you want the extra strong caffeine effect you expect from Death Wish, but in a more flavorful package, Valhalla Java might be what you need. It still retains that overdose of caffeine the brand is famous for. But it also has a smoother mouthfeel and better flavor than their standard blends. The medium dark roast has flavors reminiscent of cocoa and nuts. As with other Death Wish products, you get ethical FairTrade certifications as well.

Our USDA certified 100% organic, Rainforest Blend is an artful mix of coffees from Colombia, Mexico, Guatemala, and Indonesia medium roasted to produce a smooth, yet full-bodied taste with lively citrus notes. Our low acid, 100% Arabica coffee beans are all choice selected, high altitude, shade grown, and handpicked, to ensure our coffee is the best tasting coffee to be found for your Keurig K-Cup style brewers and other single serve brewing systems.
“I’m quite pleasantly surprised by the taste and quality of this instant coffee! While it will never be fresh brewed, this is one of the few brands I’ve tried that I would actually drink on it’s own. It tastes like a solid cup of joe. Nothing fancy, not too bitter, middle of the road. I generally use a bit of cream and sweetener, and that made the mug. Normally, instant coffee needs A LOT added to it to essentially hide the weird medley of flavors that often permeate them, which is why I reserve them for baking or making my super-quick mochas or coffee smoothies on the go. But it’s really nice to have found a great instant coffee that can stand on its own; it will be great for cool-weather camping trips! To sweeten the deal, this coffee is organic and fair trade, so I don’t have to add any more guilt to my mornings. I highly recommend this for both blended coffee drinks and a superfast pick-me-up on frigid mornings.”
The second best organic decaf coffee on our list is Caza Trail Coffee. The dark imperial flavors inside actually come from a blend of coffees from Indonesia and Latin America. It has moderate acidity and a well-rounded finish. Caza Trail offers both classic and flavored coffee. Therefore, you can either have a traditional pick me up or take a break and reward yourself with a spiced coffee.
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