Organic. Awaken your consciousness. Dark & delicious with full body and a smooth finish. From small farmer co-ops in Latin America. A product of Equal Exchange. Certified organic by Oregon Tilth. Our Commitment: To pay a fair price to the farmer; To trade directly with democratic cooperatives; To offer pre-harvested credit to aid farmers throughout their growing season; To develop long-term trade partnerships; To support sustainable and shade grown farming practices. We are committed to these principles on 100% of our coffees, teas, cocoas & chocolate. Farmer as Equals: Equal Exchanges is much more to us than just a buyer of our coffee. We see you as a partner who treats farmers as equals. You share our commitment to growers and to the land, and are helping us create a better future. Our Quality: Equal Exchange, a worker-owned Fair Trade organization, has been offering gourmet sustainably grown coffees since 1986. Because of our close relationships with farmers, we get their best beans. We then roast our coffees in small batches to bring out their best characteristics. But our commitment to quality extends beyond the beans to include the quality of life of the farmers with whom we work. We hope you will enjoy this coffee brought to you pride by Equal Exchange and our small farmer partners in Latin America, Africa and Asia. Fair Trade at Work: Much of the world's coffee is grown by small farmers, purchased at negligible prices by middlemen, and then brought and sold on a commodities market thousands of miles away. Equal Exchange provides an alternative by working directly with small farmer cooperatives, helping to build pride, independence and community empowerment. With the added income and stability provided by this relationship, farmers can make improvements in their own lives. Women's leadership development in Guatemala, eco-tourism projects in Nicaragua, savings and loan projects in Mexico - these are some of the most vivid examples of the benefits of Fair Trade.

It really does make for the best coffee in the world if you grind it right, brew it right and use wholesome ingredients. My husband threw out his old coffee pot and went from being a die hard pot of Folgers a day to simply drinking four shots of this in the morning. We both feel like we are drinking delicious coffee from Vienna every morning. We tried this flavor first, but we are going to try the Equal Exchange Coffee, Organic Colombian, Whole Bean,12-Ounce Bags (Pack of 3) next by the same brand. We prefer light roasts instead of darker roasts like French. Incidently, most people don't know this, but the lighter the roast - the more caffeine in it and in our opinion, the better the flavor. Darker roasts seem to really kill the flavor of coffee and you run the risk of more oils and higher acid and bitter flavor. I don't really know why people like dark roasts and I think it is more the sound of it than the actual flavor that they fall for. We both discovered at one point that lighter roasts such as breakfast blends and Columbian has better flavor, more caffeine, less acid, etc and ever since stay away from darker roasts. We might also try the Equal Exchange Organic Coffee, Breakfast Blend, Ground, 12-Ounce Bag (Pack of 3) at some point as well along with the decaf so we can enjoy an afternoon drink. I notice this particular blend seems to have two colors of coffee beans in it, one is light and one is medium. No darks which we love!
This is my first purchase of this brand I couldn't be happier. The coffee is bold, smooth, and delicious! I love the ethical practices and committment to fair trade and organic production- the primary reason I purchased it. I will buy this again! However- noticed that EE did not have the 3 pack in stock recently. I had to go with another brand, but I am skeptical that it will taste as good. EE is pricier than most, but I think it's worth it. I may not buy it every time I need coffee, but it's certainly top of my list in the rotation.
This is loosely on the quality of storing your beans: if you’re a coffee connoisseur, and you’re grinding away every day, be sure to leave your grinders clean. Coffee oil will gather and taint any new beans that enter the grinder—no matter how fresh, no matter how exquisite—and essentially ruin your experience. When preparing your beans, be sure to keep your machines clean.
I think I would try other coffees from this brand and would probably really like their darker flavors. For people who really want a lot of kick to their coffee I wouldn’t suggest this particular one though. Great things about this particular brand include the fact they are fair trade and organic. They source their coffee beans from small locally owned farmers who practice natural farming. Although my coffee connoisseur attitude does inspire me to occasionally indulge in a new Starbucks option, I always feel much better when I’m conscious about what I buy and opt for brands that seem more aware of their farmers practices and wellbeing. Fair Trade is a great option for the ‘ethically aware’ coffee shoppers out there.

However, Haden Polseno-Hensley, co-owner of Red Rooster Coffee Roaster, whose Ethiopia Kayon Mountain scored 93, pursues a business model committed to organic certification. He observed that organic-certified coffees are often of higher quality than those not certified. He says, “When we started in 2010, we were 100% organic. This was based on philosophical choice, but also marketing strategy. Large grocery store chains, especially ‘lifestyle’ chains, want organics. They want to press the ‘easy’ button when it comes to showing their customers that they have quality goods. Ethiopia is a strange bird, though. While it may be true that most Ethiopian coffees are de facto organic, we’ve actually come to find that the certified coffees are often of a higher quality. Is this because the producers are more attentive to cultivation and processing since they are paying for certificates?”
I absolutely love this coffee, I've been buying all my coffee organic, and tried bunch of different brands, I wouldn't call my self a coffee expert, but I notice small differences between coffee beans, this 5lbs is a great, and I mean great and price wise, it makes sense to go with that option, one thing I would love to have is a sealed bag option to keep it from drying out, but it's a small caveat, I'd definitely buy this brand again if they don't go crazy and Jack up the $ through the ceiling.
I got this coffee because it was on clearance. I didn't even know Paul Newman made coffee in addition to salad dressings. I figured it would be decent. I was right. It's not great coffee, but if you aren't fussy about your coffee, you will be satisfied. And for the price, you can't go wrong. If it wasn't on clearance, I would have bought Peet's coffee or something similar.
The second best organic decaf coffee on our list is Caza Trail Coffee. The dark imperial flavors inside actually come from a blend of coffees from Indonesia and Latin America. It has moderate acidity and a well-rounded finish. Caza Trail offers both classic and flavored coffee. Therefore, you can either have a traditional pick me up or take a break and reward yourself with a spiced coffee.
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