Furthermore, the cultivators who grow this coffee take a good care of the yield. In addition to that, the company has earned the Fairtrade as well as the Organic certification. In fact, the company had maintained deep relations with the coffee cultivating groups from Ethiopia native. These groups are popular for cultivating quality and consistent coffee beans.
To find the best grocery store coffee, we tasted 11 brands commonly found at grocery stores around the country or online. I first conducted this test in July of 2017, but re-tested recently, incorporating a few new coffees that we hadn't tasted in the first round—for example, the coffee from Thrive, which is an online-only grocery store. Epicurious staffers rated the coffees and provided tasting notes. (I myself can be a little forgiving when it comes to bad coffee, so we needed outside opinions.) For every brand, we ordered a medium roast, which was usually "Breakfast Blend" or something equivalent.

Cost per Pound: From High (Very) to Reasonable. One can’t directly compare the price of Top 30 coffees from year to year because the mix of coffees varies too dramatically. In 2018, for example, two coffees on the list were priced as part of a bundle, and, for the first time in 2018, we recognized two bottled cold brew coffees, which are not priced in the same way as coffee beans.
“Had my first cup of Jo this morning. This coffee is smooth and bold, not bitter at all. It’s hard to find a ‘clean’ decaf that tastes good. I hate to drink regular decaf that’s decaffeinated using harsh chemicals. There are not many decafs out there that are decaffeinated using the Swiss water process [like this one is]. And even better is that the coffee is organically grown. This Jo is really good, and I’ll be buying more.”
Approaches ranged from commitment to organic as a core value in a business model to mere coincidence or afterthought. Furthermore, several of the top-scoring coffees came from roasters who don’t label their coffees as organic, even when these coffees are farmed organically. The reason? They don’t have USDA certification as organic roasters, making it illegal for them to do so.
This is the world’s strongest coffee by most standards, which explains why it enjoys such a tremendous popularity. Death Wish is ground from beans that are masterfully selected and meticulously roasted to perfection, so as to provide a smooth tasting but also bold cup of coffee. Moreover, you get the extra kick of quality caffeine that surely gets your day going every morning. It isn’t just its strength that recommends it, mind you, but its powerful flavor as well. In fact, we should point out that Death Wish is by far one of the most flavorful coffees out there.

This is the best Organic variety pack of K-Cups by far! I have found so many great coffees! I have yet to find a bad coffee in this assortment. Here are a few I especially like: Green Mountain Organic Sumatra ACEH Dark Roast, ,Caza Trail Sumatra Gayo Mountain Organic, Marley Coffee, 365 Organic Columbian Cup Vienna Roast, and First ColonyOrganic Espresso Roast. Perfect selection for coffee lovers. Thank you Pantry Essentials! Have reordered 3 times already!
There are numerous organic coffees with different flavors and tastes, so you have a chance to choose your favorite.Some organic coffees require the use of coffeemakers while others produce a quality cup of coffee instantly. The organic coffees are made with coffees from different areas around the world such as Central America, South America, Jamaica, and Ethiopia.
Death Wish Ground Coffee—the name alone can send shivers down your spine. Claiming to be the world’s strongest coffee, the Death Wish Ground Coffee is a USDA Certified Organic and Fair Trade sourced coffee made from ultra-caffeinated dark roast beans. It is manufactured and distributed by Death Wish Coffee Co., which is located in Saratoga Springs, New York.

Finally, coffee production is being affected by global climate change. Coffee requires extremely stable temperature conditions in order to thrive. In its natural habitat, elevation and forest would provide additional temperature stability. But today, we are seeing that the “coffee belt” we relied upon for so long is changing, and the regions where coffee can be grown are also changing, with a huge effect on local farmers and economies that rely on coffee exports to survive.
Organic. Awaken your consciousness. Smooth blend, mild acidity & hints of dark chocolate. From small farmer co-ops in Latin America. A product of Equal Exchange. Certified organic by Oregon Tilth. Our Commitment: To pay a fair price to the farmer; To trade directly with democratic cooperatives; To offer pre-harvested credit to aid farmers throughout their growing season; To develop long-term trade partnerships; To support sustainable and shade grown farming practices. We are committed to these principles on 100% of our coffees, teas, cocoas & chocolate. Farmer as Equals: Equal Exchanges is much more to us than just a buyer of our coffee. We see you as a partner who treats farmers as equals. You share our commitment to growers and to the land, and are helping us create a better future. Our Quality: Equal Exchange, a worker-owned Fair Trade organization, has been offering gourmet sustainably grown coffees since 1986. Because of our close relationships with farmers, we get their best beans. We then roast our coffees in small batches to bring out their best characteristics. But our commitment to quality extends beyond the beans to include the quality of life of the farmers with whom we work. We hope you will enjoy this coffee brought to you pride by Equal Exchange and our small farmer partners in Latin America, Africa and Asia. Fair Trade at Work: Much of the world's coffee is grown by small farmers, purchased at negligible prices by middlemen, and then brought and sold on a commodities market thousands of miles away. Equal Exchange provides an alternative by working directly with small farmer cooperatives, helping to build pride, independence and community empowerment. With the added income and stability provided by this relationship, farmers can make improvements in their own lives. Women's leadership development in Guatemala, eco-tourism projects in Nicaragua, savings and loan projects in Mexico - these are some of the most vivid examples of the benefits of Fair Trade.
If you are just looking for a smooth, non-acidic coffee you will probably like this. If you are anything of an aficionada, like African coffee, or Ethiopian in particular, are looking for those distinctive notes, the chocolate flavor for which Ethiopian coffees are known.... you will not find it here. I am glad, that at this juncture I am not in the same place I was when I got the poor roast from coffee bean direct. i do have a good option, know where to find a nice Ethiopian. I just have to accept paying more, or maybe get it less often :( But in my opinion the Coffee Masters Gourmet Coffee, Ethiopian Yirgacheffe, Whole Bean, 12-Ounce Bags (Pack of 4) is vastly better.
The goal is to get the beans to the cup, in whatever way you prefer. When it comes to the actual brewing process, you can take your own path—French press, standard type of coffee makers, or whatever you’d like, but it all starts and ends with the beans and how they’re handled. You need to prepare your beans properly to ensure that rich, smooth flavor you’re after.
On a personal level, I am a die hard black tea drinker and have had trouble not only finding organic black tea where I live... but also a company that is not green washed. Not only have I found an organic black tea that I love the taste of but also there is a variety of black teas I can choose from! Doing my research I have also found that this company has integrity in addition to simply having great products. On a professional level I started in a catering/food services posi...tion which I switched over to Equal Exchange coffee and I am constantly and consistently getting compliments on my coffee service being the best they have had, and have had customers that choose me over the local competitor for breakfast events. I am sold on the quality of this product, which is a game changer in my business, and the model is great for my conscious at the same time.
Paul Bonds was never a big coffee drinker—he didn't even like the stuff all that much, and Mississippi, rich in other areas, is just about the final frontier on the American coffee front. None of these disadvantages have held him back from doing incredible work, apparently—BeanFruit has received some very good notices, in the relatively short time since its founding. Apart from public cuppings on Wednesdays at the plant in suburban Jackson, you'll need to look for the product elsewhere, but you'll have no trouble finding it around town—for a sure thing, start at Sneaky Beans, one of Jackson's best coffee shops.
Promising review for their OneCups: "San Francisco Bay produces the most superior coffee on the market, and their varieties will satisfy a wide array of tastes. They are also environmentally conscientious, because their pods are 97% biodegradable (but that doesn't compromises the quality of the coffee, or the quality of the pod itself). Some reviewers have complained about beans pouring into their cup, or receiving damaged pods, but I've never had an issue like that and I've been drinking San Francisco Bay for about seven years. When I rate a product with five stars, it means I won't look anywhere else, if I need it again. I've tried dozens of different brands and different coffees over the years, and no one comes close to San Francisco Bay. Pick a flavor profile you like and you won't be let down." —Michael J. McKenzie
The Gorilla Decaf Coffee is a better choice for single serve coffee. It features a full-city roasted taste that is large, strong yet mellow.This coffee is decaffeinated through the use of natural water process. So the final product is ideal for all day brewing. It’s USDA certified organic and fairly traded. Hence, it’s free from chemical fertilizers, herbicides, and pesticides.

Equal Exchange organic coffee is terrific. While for some, the taste is lacking a little, many still enjoy it. Not to mention everything behind this coffee is absolutely awesome. Organic certified, Fairtrade, more than we have seen ever before. Even certified Kosher! In addition, the company is just great. Worker-owned, fair pay to all of their workers and farmers, job security, and so much more. Equal Exchange definitely lives up to their name. 
The question remains, once a bag is open, how long does it last? There are a few factors to consider. The first usually depends on the roast date, the closer to the roast date the fresher your coffee is going to to taste. Next is the coffee bean type, ground coffee doesn’t maintain its fresh taste very long. Seattle Coffee Gear says that ground coffee sealed in a cool, dark place will stay fresh for about two weeks, while properly stored whole coffee beans will stay at best quality for about four weeks after opening at room temperature. Oxygen is your biggest enemy here.
The main feature of the “FlexBrew” is the removable single-serve pack holder which allows you to choose between pre-packaged coffee pods or freshly ground coffee. While it does make a decent coffee on both settings, if you know you’re only making freshly ground coffee you’ll be happier with a single cup coffee maker that’s designed solely for that, and vice versa.

Equal Exchange organic coffee is terrific. While for some, the taste is lacking a little, many still enjoy it. Not to mention everything behind this coffee is absolutely awesome. Organic certified, Fairtrade, more than we have seen ever before. Even certified Kosher! In addition, the company is just great. Worker-owned, fair pay to all of their workers and farmers, job security, and so much more. Equal Exchange definitely lives up to their name. 
First, I don't know jack about coffee, so take this for what it's worth. I thought this was decent coffee and it is organic which is a plus, but it is too finely ground for my use, goes right through a metal strainer and will require a paper filter. The taste is definitely a medium roast which I am perfectly happy with, and it is better than the free stuff I get at work.
In conclusion, organic coffee is one of the products you can take to brighten your day. Taking organic coffee can improve your alertness, make you have a great sleep and prevents your body from the risks of many diseases. Organic coffee is blended in many brands, so it is upon the consumer to determine the best brand for him. Some of the best brands we have include the death wish ground coffee, café don Pablo gourmet coffee medium, equal exchange organic coffee, breakfast blend, san Fransisco bay organic coffee and many others. This are some of the blends that can make your day start good with greatenergy.
The coffee comes well-packaged in a traditional foil-lined bag that seals in freshness. It’s easy to peel open and can nicely be folded shut and secured with clamps that are a part of the package. Great for convenience and storage. The whole beans are nicely roasted and ready to be ground. This particular 12 ounce bag lasted the two of us about 9 days- but we are avid (almost alarmingly so) coffee drinkers. For a typical household I’d assume this bag would easily last 2 to 3 weeks. We tried this coffee with a drip coffee maker, French press, and electric coffee maker. It wasn’t quite dark enough to work with the drip coffee maker and the flavor was very mild and watery when paired with that method. The French press got the best flavor from this coffee and really allowed you to taste the mild nutty flavor. It almost has an almondy undertone. It’s not a sweet coffee and it certainly lacks a ‘punch’ that I appreciate. But it wasn’t bad and I’d highly recommend it for people who want something gentle but flavorful to wake up with.
If you want to savor some unique coffee flavors, the smaller artisanal brands are a great option. And Jo Coffee doesn’t disappoint in that regard with this premium blend of certified 100% pure Arabica coffee. The brand only sources from the top 2% of arabica growers in the world. And they do have some impressive certifications, including FairTrade and Organic. The flavor is very bittersweet, reminiscent of cocoa and brown sugar.
With this Colombian grown organic coffee in a K-cup, this is the perfect caffeine fix that can stimulate the senses. Similar to other dark roasts, you can expect notes of dark chocolate in this coffee. The beans have been through a long roasting process, which also means that the acidity is reduced. There are also toasted notes with the aftertaste of this coffee, but you do not have to worry since it does not have a pronounced bitterness.

First, the Valhalla Java Blend, a dark chocolate and smooth coffee. This coffee is certified organic and arguably some of the most potent on earth. That’s the company mission anyway. They’re proud of the high caffeination that the brews will deliver. Yes, this blend is incredibly potent and highly caffeinated but you’ll be surprised at the well-balanced and flavorful taste the comes along with it, quite a coffee roasting feat.
The best dark roast was Koffee Kult dark roast. This 100% arabica coffee blend, sourced from Colombia, Guatemala and Sumatra offers a full body and rich option for your coffee palate. Our testers knew that this was a dark coffee roast by its strong aroma, but were pleasantly surprised by the woodfired taste. Most testers did call out the bitterness of this coffee, but pointed out that it didn’t linger and the acidity was enjoyable. Again, this winner is one of the most expensive coffees we tested at $.88 per ounce, but if you love the bold coffee taste, this is for you.
A startup from Vermont, our friends at Brothers Coffee Company select a new roaster each month that has found a new and innovative way of facing a challenge the coffee industry faces. Not only will you get fresh, top-tier specialty coffee, you’ll also help enact real change around the world. Along with the coffee, subscribers receive information on the roasters, their coffee, and why they were selected for the month, making every month a new story. They also donate $1 per subscription to Grounds for Health, a non-profit that screens and treats women for cervical cancer. If you love coffee and want to make sure your money is being used well, Brothers Coffee is the subscription for you.
In general, arabica beans make the best cup of coffee. They are more expensive, however, as the Coffea arabica plant is hard to grow and susceptible to pests and disease. What’s more, it needs several years to mature before it will produce cherries. Most arabica beans are grown in South America, particularly Brazil and Columbia, but Africa also produces crops of these valuable beans.
Their unique business model is one of the main advantages of Equal Exchange. They are one of the most ethical and environment-friendly brands around. They source high-quality arabica beans almost exclusively from small organic farmers who practice sustainable farming methods. As for the coffee, it is a smooth blend of medium and dark roasts. The final effect is a very mellow, not too strong or harsh coffee with a rich feel.
Although the largest volume of organically grown coffee is produced in Latin America, particularly in Peru and Mexico, Africa also produces significant volumes. We have tested and enjoyed many engaging and distinctive organically grown coffees from Africa over the past couple of years, hence the subject of this report. Our hope was that we would source a range of organically certified coffees from several producing countries on the African continent.
Real Good Coffee Co. brings USDA Certified Organic K Cups to the masses. It’s a dark roast that’s bold and comes from a single origin. The Sumatra beans bring unique notes of bell pepper, cedar, and a lemony finish. Real Good Coffee Co prides themselves on creating where other competitors are lacking. Think of a taste similar to Green Mountain or Pike Place roasts.
Of the two at-home iterations of Big Coffee, Dunkin’ Donutsand Starbucks, I prefer Dunkin’. It’s more drinkable black—lighter without being bitter, roasty without being burnt, and far easier on a pre-bagel empty stomach on my way out the door. Home-brewed Dunkin’ is nearly indistinguishable from takeout Dunkin’, and even aside from being cheaper per cup, drinking it at home saves styrofoam. Dunkin’ Donuts Original has a gentler thermal shift than most coffees in its price range, continuing to be enjoyable all the way down to room temperature, but if you’d like to freshen the heat it is admirably microwaveable.
A rich and quality combination of spicy, sweet, and berry notes, the Caribou Coffee Blend is an expertly balanced product for your harmoniously relaxing and tasty cup. Caribou Coffee ensures that you get a premium-grade coffee cup, roasting just the world’s top 1% of select coffee beans in small amounts. The product is 100% Rainforest Alliance Certified and responsibly chosen for a healthier and more vibrant you.
Death Wish Ground CoffeeDeath wish ground coffee is the world’s strongest coffee that is insanely strong, dark, flavorful and highly caffeinated. The special blend of beans of death wish ground coffee is effectively inspected before and after a roasting process to ensure that there is proper roast consistency and bean density. Their coffee is normally roasted with a state of art equipment to make sure that there is quality and consistency. Actually every aspect of the coffee from death wish ground is optimal for giving strong, robust, and flavorful brew you can enjoy every time you take. They have fair beans trade and are certified organic.
Meet our head roaster & competitor in this weekends US Coffee Champs qualifying event held in New Orleans, Franklin Ventura @rookiedrumer ——————————————— Franklin on why he’s competing: “It’s an opportunity for me to learn more about coffee, learn how our industry is growing in knowledge, and a chance to put us out there as a company and myself out there as a roaster in this industry.”
Already no stranger to a good cup of coffee, Bellingham, a lively college town closer to Vancouver, BC than Seattle, reached top tier status with the addition of this very fine roaster, an extraordinary collective of expertise that has more than a few baristas and café owners around the country just a little bit excited. A very nearly elegant, all-day café—Camber's first foray on to the retail side—in downtown Bellingham is pilgrimage-worthy.
My husband and I decided that if we are going to be drinking something everything morning for the next 50 years of our life, we want it to be organic. Fair trade just happens to be another bonus. Both coffee and sugar are the highest sprayed crops in the world. Coffee especially so we first made the switch over this brand and tried this flavor first. We grind it at home and brew it with an AeroPress Coffee and Espresso Maker with Bonus 350 Micro Filters. The combination of grinding it fresh every morning and brewing it with the aeropress makes for the best cup of morning coffee EVER. We use a simple Krups 203-42 Electric Coffee and Spice Grinder with Stainless-Steel blades, Black and simply grind it for 15-18 seconds. We also switched sugars and now use organic and fair trade sugar as well along with locally bought raw milk. The best sugar for this is Rapunzel Pure Organic Whole Cane Sugar, 24-Ounce Packages (Pack of 6).
New England Coffee Roasters: Embracing (and Reinventing) Tradition The very day we spoke with several roasters in New England whose coffees are featured in this month’s tasting report, Dunkin’ Brands, parent company of Dunkin’ Donuts (now rebranding simply as Dunkin’) and headquartered in Massachusetts, announced plans for expansion. And the company’s “Blueprint for Growth” centers not on doughnuts, but coffee, including the relaunch […] Feb 14, 2019 | 0 Comments

The professionally crafted Kauai Coffee is 100 percent Arabica Hawaiian coffee, providing you a taste of the island paradise in each cup. Select beans are expertly roasted fresh from the fields and then ground to make a mild, smooth, and aroma-rich coffee. This may be a relative newcomer in the coffee world, but the quality makes it stand out, with it being a proud USA-made product.

The coffee bean is technically a seed, and it is tucked inside the fruit of the coffee plant; much like the stone pit of a cherry. It is called a bean simply because of the physical resemblance. While many varieties of coffee beans exist, the two most common types are Arabica and Robusta. Arabica beans dominate the market. They lend to a smoother, slightly acidic taste and they are usually, although not always, deemed the higher quality bean. Robusta beans, as the name suggests, tout a bolder and more bitter taste. They contain at least twice the amount of caffeine as their Arabica counterparts.
I love this coffee but the bag that I received was mislabeled. The barcode sticker was indeed for the EE Love Buzz, but the bag itself was a different Equal Exchange blend (e.g. the right brand, but not Love Buzz). I kept it because coffee is coffee and in terms of flavor profile wasn't so far off (although according to the packaging it was clearly not what I ordered), and it seemed like a warehouse error - then it happened a second time! Anyway, it's still a great deal for a good more ethical coffee choice...
“I was never into coffee until I tried Death Wish. It makes drinking coffee an amazingly fun experience. You had me at organic, but the caffeine content is the icing on the cake or the froth on your cappuccino … The flavor, the aroma, the freshness, the caffeine content, the smoothness, and being organic all make drinking this coffee a truly fun-filled experience. I am happy to report that all five members of this household are all now hooked on Death Wish Coffee. It is absolutely superior to all other coffees! We drink it at all times of the day and night. It makes you feel alert and focused without feeling jittery or nauseous, which is amazing since I was always sensitive to caffeine, which is why I never really drank coffee. The roasting process makes this coffee absolutely wonderful … Once you try it, I guarantee you, too, will be hooked.”
As you’ve already guessed, this organic decaf coffee was made for Keurig Single Cup Brewers. Therefore, you need to own one prior to buying this coffee. Once you do, you will be able to enjoy this amazingly bold, refined, and smooth dark brew that will sooth your heart and your senses. The blend is a medium and dark roast, and the coffee itself has been decaffeinated by the water process.

Also try The Portland hype may be leveling off (now it's just expensive, like everywhere else), but the coffee remains some of the best on the continent—if you haven't yet, make tracks for Coava, which managed to impress noted stickler Jerry Seinfeld, who filmed an episode of Comedians in Cars Getting Coffee here. Over in Old Town, meanwhile, there's something utterly appealing about the self-described "snob free" ethic behind the very good Deadstock, opened by a former designer at Nike.


The idea of a K-Cup is definitely going to turn off a coffee snob. They like to have total control over the coffee—from the roasting to the grinding to the brewing to the preparing (God forbid you add milk!). They may consider using their own beans in a reusable K-Cup, but the fact that they can't control the brewing temperature and duration of the Keurig machine means they will look at the K-Cups the way they would a cup of convenience store coffee.
You are in a town that loves coffee, and it is everywhere, has been for a long time now, with the most successful operations long ago spun out into regional mini-chains, of sorts. May we (ever so gently) suggest that you begin your explorings at this relatively new addition—and by new, we mean they've been around for roughly a decade, already—now featuring five cafes, three of them right here in town.
The next step in the quest for a quality cup of coffee is roasting. The roasting process heats up the beans at temperatures of 230 degrees Celsius; neutralizing the extreme unpleasant flavor profiles of the bean. The newly roasted bean offers nutty, smoky, or spicy flavors. The length of time that the bean is roasted determines the flavor profile and caffeine content. Beans roasted longer have a shiny black appearance and they boast a bitter and bold taste. Also, they are noted by an oily feel. Light roasted beans, which are roasted for a shorter length of time, tend to be sweeter, smoother, and even floral in flavor. If you prefer a lighter smooth taste, you will defer from bolder, darker roasts of equal of even better quality.
Dunkin Donuts is a popular coffee shop chain and they serve whole bean and ground coffee at retail locations and online. All of Dunkin’s restaurant made espresso beverages are now Rainforest Alliance certified and about 30% of their dark roast coffee beans. As for the rest of their coffee, it seems like it could be sourced from anywhere. They do not offer organic varieties so their coffee may contain chemicals and molds. The grocery store Dunkin Donuts coffee is produced by J.M. Smucker which is the same as Folgers.
For coffee to be considered organic, it should meet some important criteria. First of all, it should be free of chemical fertilizers, pesticides, and other types of synthetic additives. Secondly, it’s essential for coffee not to be produced by the usage of irradiation, genetic engineering, or industrial solvents. Finally, it’s important that the soil where the coffee is grown had been organically treated at least 36 months before the certification.
In conclusion, organic coffee is one of the products you can take to brighten your day. Taking organic coffee can improve your alertness, make you have a great sleep and prevents your body from the risks of many diseases. Organic coffee is blended in many brands, so it is upon the consumer to determine the best brand for him. Some of the best brands we have include the death wish ground coffee, café don Pablo gourmet coffee medium, equal exchange organic coffee, breakfast blend, san Fransisco bay organic coffee and many others. This are some of the blends that can make your day start good with greatenergy.
Now let’s talk about the best part - the taste. Jo Esppresso beans can be described as dark, earthy and fragrant. It is a medium dark roast that doesn’t contain any bitterness or toastiness which are often associated with this kind of coffee. For best results, we suggest that you follow the grinding instructions provided by the company and that you use a quality espresso maker.

The Marley Organic is a full-bodied organic decaf coffee that is so good you will actually want to get off your regular caffeinated one. It is also mildly acidic and a medium dark roast, as well as Kosher. What you will love most about it is the fact that it has very subtle hints of vanilla, nutmeg, cocoa, and soft spices, making it a true gourmet coffee.
Overwhelmingly, the lesser known brands ranked higher and received more detailed tasting notes. When searching the description of these brands, you will find more information on specific origin, details in roasting and care in the small batches. The attention to detail made from the farming to the roasting will set you back a few more dollars, but know that along with a more satisfying cup of coffee you are also doing your part to better the world.
New England Coffee Roasters: Embracing (and Reinventing) Tradition The very day we spoke with several roasters in New England whose coffees are featured in this month’s tasting report, Dunkin’ Brands, parent company of Dunkin’ Donuts (now rebranding simply as Dunkin’) and headquartered in Massachusetts, announced plans for expansion. And the company’s “Blueprint for Growth” centers not on doughnuts, but coffee, including the relaunch […] Feb 14, 2019 | 0 Comments
This is my first purchase of this brand I couldn't be happier. The coffee is bold, smooth, and delicious! I love the ethical practices and committment to fair trade and organic production- the primary reason I purchased it. I will buy this again! However- noticed that EE did not have the 3 pack in stock recently. I had to go with another brand, but I am skeptical that it will taste as good. EE is pricier than most, but I think it's worth it. I may not buy it every time I need coffee, but it's certainly top of my list in the rotation. 
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