Organic. Awaken your consciousness. Dark & delicious with full body and a smooth finish. From small farmer co-ops in Latin America. A product of Equal Exchange. Certified organic by Oregon Tilth. Our Commitment: To pay a fair price to the farmer; To trade directly with democratic cooperatives; To offer pre-harvested credit to aid farmers throughout their growing season; To develop long-term trade partnerships; To support sustainable and shade grown farming practices. We are committed to these principles on 100% of our coffees, teas, cocoas & chocolate. Farmer as Equals: Equal Exchanges is much more to us than just a buyer of our coffee. We see you as a partner who treats farmers as equals. You share our commitment to growers and to the land, and are helping us create a better future. Our Quality: Equal Exchange, a worker-owned Fair Trade organization, has been offering gourmet sustainably grown coffees since 1986. Because of our close relationships with farmers, we get their best beans. We then roast our coffees in small batches to bring out their best characteristics. But our commitment to quality extends beyond the beans to include the quality of life of the farmers with whom we work. We hope you will enjoy this coffee brought to you pride by Equal Exchange and our small farmer partners in Latin America, Africa and Asia. Fair Trade at Work: Much of the world's coffee is grown by small farmers, purchased at negligible prices by middlemen, and then brought and sold on a commodities market thousands of miles away. Equal Exchange provides an alternative by working directly with small farmer cooperatives, helping to build pride, independence and community empowerment. With the added income and stability provided by this relationship, farmers can make improvements in their own lives. Women's leadership development in Guatemala, eco-tourism projects in Nicaragua, savings and loan projects in Mexico - these are some of the most vivid examples of the benefits of Fair Trade.
My parents drank Hazelnut Maxwell House for as long as I can remember, and used the empty metal canisters to store Ajax sponges and toolshed sundries. As a result I’ve always had a soft spot for canned coffee, and Maxwell House in particular, but of the canned coffees I tasted, it’s the best. Maxwell House is thoroughly uncomplicated, and it’s a difficult coffee to describe with much specificity. It is a perfectly reasonable (and quite cheap) starter coffee—that is, a coffee to start the day with—and one that doesn’t sacrifice flavor for affordability. It turns a bit as it cools, taking on a bitter aftertaste, but a quick drinker with a small mug should get by OK. A single caveat: Don’t microwave Maxwell House and expect to enjoy what comes out; it tastes unmistakably like airplane coffee, which in the grand hierarchy of complimentary coffee ranks just below single-serving hotel room coffee. For the price, even a coffee Scrooge like me would say you ought to just make a new pot. 
I discovered this coffee while on vacation; it is served at Two Cats Restaurant in Bar Harbor, Maine. I really enjoyed the flavor and smoothness of that first cup with my breakfast. The second cup seemed even more flavorful, robust without an acidic aftertaste. When I got home, I ordered some online. I have it daily now: fresh ground, hot, and black. Finally, a dark roasted coffee with a smooth flavor that satisfies. And I like the fact that it is a product that is not only organic but also gurantees the growers a fair price. Over the years I've paid quite a bit more for premium coffee beans. I consider this coffee to be moderately priced, which makes it a tremendous value.
One of those towns that got lucky, relatively early on, Arizona's second city still knows coffee best, at least around these parts. Right now, the city is all about this super-mod operation, featuring two high-design hangouts—one at Presta's roasting plant, the other inside the quite chic Mercado San Agustin, these days one of Tucson's favorite gathering places, and for good reason.

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