It is a nice smooth mild and non-acidic coffee *BUT* it does not have the distinctive taste of Ethiopian, or any African coffee I have tried. I love African coffee. In fact, the only reason I am ordering coffee is that noone brings African coffees into Hawaii :( :( For many years I had Single Origin Coffees Tanzanian Gombe Reserve - Whole Bean 10 oz on subscription, but then they raised shipping to $30 making it impractical. I first tried Coffee Bean Direct Ethiopian Yirgacheffe, Whole Bean Coffee, 16-Ounce Bags (Pack of 3) which was either burned, or poor quality beans; tasted burned and left a bitter aftertaste. I had a similar experience with their Kenya reserve, and so with 10 pounds of bad coffee in my freezer tentatively tried a sampler Coffee Masters Around The World In Twelve Coffees Variety Pack, 1.5-Ounce Packets (Pack of 12) and was very impressed with the quality and roast, and so ordered several of their single origin whole bean. All of them were very nice and it has been my roaster of choice here (I have several of their ocffees on subscription) until the price hike.
When I moved away from a grocery store that carried Equal Exchange three or four years ago, I remember checking, and you had to order it directly from Equal Exchange, and wait for standard shipping. I guess thanks to the Whole Foods merger, now you can get this right on Amazon. I was excited to discover this, but the mislabeling is a bummer! Amazon, please fix!
To further our research, we asked all of our coffee testers if they would spend an extra $1.00 on a product if it was proven that the company directly benefited the community or environment. Each tester said yes. In addition, when looking at overall ratings online, organically and sustainably-sourced coffee rated higher overall compared to your typical Arabica coffee.
One of those towns that got lucky, relatively early on, Arizona's second city still knows coffee best, at least around these parts. Right now, the city is all about this super-mod operation, featuring two high-design hangouts—one at Presta's roasting plant, the other inside the quite chic Mercado San Agustin, these days one of Tucson's favorite gathering places, and for good reason.

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