This brand should be called Starbucks’ “dirty little secret”. Although Starbucks prides itself on ensuring ethical and environmentally friendly practices are used in their coffee production and even offers organic varieties, their Seattle’s Best brand doesn’t hold to the same standards. It is basically Starbucks way of competing with cheap brands like Folgers and Maxwell House. They do offer a couple organic varieties.
The biggest draw of organic coffee is that it's grown and harvested without chemical assistance. There are no pesticides, herbicides, fungicides or insecticides used in the agricultural process. If fertilizer is needed to help the beans grow, farmers use natural things like compost and coffee pulp. This means that organic coffee shoppers are getting home-grown beans without nasty additives of any kind.
One of those towns that got lucky, relatively early on, Arizona's second city still knows coffee best, at least around these parts. Right now, the city is all about this super-mod operation, featuring two high-design hangouts—one at Presta's roasting plant, the other inside the quite chic Mercado San Agustin, these days one of Tucson's favorite gathering places, and for good reason.

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A plethora of passion goes into producing this coffee and the extra effort certainly shows. This brew is made from the best organic coffee beans on the planet and is artisan roasted in Vancouver, Canada. Growers are paid fairly and are allowed to grow using the most basic, honest, and ethical methods known to mankind. Sometimes the name truly does say it all and, in this case, that is certainly no exception.

To reduce their footprint, Subtle Earth does a number of things, like growing at a high altitude to reduce the need for any pesticides. Higher altitude makes for better coffee anyway, so it’s definitely a win-win, without question. They’re big recyclers too — all of the fruit that’s separated from the precious coffee bean, the cherry, is composted into a fertilizer.

Promising review for the Original blend: "Every so often, you come across a company that builds their products for the right reasons: 1) to make money (of course), 2) to make the best possible product on the planet without taking shortcuts, proving that quality is their priority, 3) to make the world a better place by enhancing the lives of others. Most companies stop at the first reason, but Bulletproof embodies all three. Everything I have tried from Bulletproof is top notch, and some of the best possible products on the planet." —Storm
Am now on my second or third Kilo of Kick Ass...... After first finding Kick Ass, I continued to try other coffees and roasts in a search for "my preferred coffee". I still have other coffees yet to try, but have tried quite a few different high rated coffees... Some were good and some I gave away.... I do know what I want now in a coffee and roast... I want it all !!!! Now is that too much to ask ????? I grind my own beans and use a good brewer with no burner to scorch my coffee.... Kicking Horse is the only coffee that I keep coming back to.... I will tell you that so far I am torn between two favorites...... And they are both Kicking Horse Coffees !!! .... 454 Horsepower and Kick Ass...... The Kick Ass has a far superior body, while the 454 ... full review
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